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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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12 Email Footer Design Best Practices

Litmus

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration.

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Practical Tips to Optimize Your Google Business Profile An optimized Google Business listing receives, on average, 7x more clicks than an incomplete one. So, let’s look at some practical tips to optimize your Google Business Profile. Your photos/videos look best if they meet Google’s standards.

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Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid

Stevens & Tate

The Essence of SEO in Social Media First, let’s take a look at SEO’s Role : Enhances content discoverability on search engines : Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results. Understanding these can significantly enhance your content’s performance.

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Have Google and Yahoo found email marketers’ Achilles heel?

illumin

The short answer is no, as long as you’ve followed email marketing best practices. This should come as no surprise; email marketers with above-board practices have nothing to worry about on this front. Many of these items are already best practices. Provide DKIM-Signed unsubscribe URLs and tracking links.

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. DomainKeys Identified Mail (DKIM) adds a digital signature to outgoing email, which verifies the message was sent by an authorized sender and wasn’t tampered with along the way.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

How we can secure our emails, have an eye on identifying anomalies, and what are the best practices to follow. The only way to prevent being scammed by this is to make sure that you check the full sender's address before replying back or clicking on any links in the mail. #3 We should not have to live in fear of getting conned.

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