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Tony Zambito

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Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

It is helpful in gauging the understanding of buyer persona best practices and experiences. If you are a leader in marketing, sales, service, or operations, please go to this link: State of Buyer Personas Survey 2016. Yet, we still have miles to go. Will you help?

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Banks that best positioned themselves in a state of readiness to assess and handle market disruption are faring better than those who haven’t. Models that includes linking tightly the digital and the physical worlds. New supply and demand models are now altering market ecosystems. New disruptive competitive entrants.