KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Not necessarily. That’s where client testimonials come into play.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

JUNE 17, 2020

Especially if they try these four tactics: Make your own Bio link page. If your company has more than 10,000 followers, that’s great – add a link to as many posts and stories as you want. For the rest of us, we’re limited to that one link in our Instagram bio. Simplify the links themselves. also offers “branded” links.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

MAY 13, 2020

Google Featured Snippets: SEO Best Practices. Remember SEO Best Practices. If you decide it’s best to use a list-style post, be sure to include the list towards the beginning of the post. Step 4: Remember SEO Best Practices. Select a Relevant Query. Create Relevant Content. Focus on Structure.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Build Links.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

FEBRUARY 5, 2019

For each element, I’ve provided an example and SEO best practices to consider. Best Practices. Best Practices. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. Best Practices. Site Links.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. This has been developing for years and is now standard practice among B2B marketers. If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

NOVEMBER 27, 2018

Remember SEO Best Practices: Link to reputable sources, create well-optimized title tags and descriptions, and consider Schema markup. When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 30 SEO Best Practices for B2B Organizations in 2017. We wish you the very best in the new year and beyond!

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

FEBRUARY 6, 2018

Competitive brand visibility (inbound links, social shares, etc.). Site architecture (SEO properties and best practices like tagging, URLs, etc.). Blogs and third-party publications which are often critical for link building outreach as well. Content marketing (content types, social media tactics, etc.).

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Of course, other SEO best practices should be kept in mind as well. Add Cross-Links. What exactly does this entail? Also, try to keep the image size under 200k. Avoid URL Changes.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Top linked content: Which blog posts are currently driving links? What are the (broadly speaking) topics/categories that drive the most links? What categories do they relate to?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. link]. . . 41% of marketers think video is THE best content format for building relationships that generate leads. B2B Video Marketing on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. Similarly to how users navigate a website, crawlers (like Google bots) look at webpages and follow the links on those pages. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

FEBRUARY 9, 2015

Multilingual Web Page SEO Best Practices for Google. Consider cross-linking each language version of a page. Multilingual Web Page SEO Best Practices for Bing. The easiest way to implement this attribute is through HTML link tags like the ones illustrated below. Avoid side-by-side language translations.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

JUNE 29, 2017

These studies also help SEOs evaluate the changing landscape of the search engine results and the factors (as best as we know them) feeding the ranking algorithm. Google has said that the three top factors are links, content, and RankBrain. SEMRush 2017 Ranking Factors Study. User behavior metrics and traffic as ranking factors?

SEO 0

SEO Guidelines PR Studies 0

KoMarketing Associates

MAY 14, 2015

This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. Make sure to link to references or resources which helped to build the post or support your arguments and positions. Link to Related Posts. Use your best judgment and consider the original objectives.

Tips 120

Tips Paid Search Agency Traffic Resources 120

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Best of the Web. Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. Citysearch.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JULY 28, 2016

Instead, SEO has evolved (and continues to), at a rapid rate, from its humble roots of cloaking, keyword stuffing, and buying links. SEO is no longer solely dependent on keywords or an over abundance of links. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

JANUARY 30, 2018

Image Source: [link]. It offers a solid base of resources to understand how the platform works and how it can be best leveraged for B2B marketing initiatives. There’s also a section for resources and guides where you will be able to find Twitter’s best practices and there’s even a section for marketing agencies.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JANUARY 31, 2017

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Competitive brand visibility (inbound links, social shares, etc). Competitive brand visibility (inbound links, social shares, etc). Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

SEPTEMBER 20, 2016

Remember SEO Best Practices. If you decide it’s best to use a list-style post, be sure to include the list towards the beginning of the post (like I did for this post). Step 4: Remember SEO Best Practices. Include things like links to reputable sources, well-optimized titles and tags, and Schema markup.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are…. 10 of the Best B2B Facebook Pages. 5 PR Strategies You Can Use To Build Links Right Now. 9 Link Building Lessons We Learned As Kids. 7 Real Life Ways to Build Links. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JANUARY 30, 2017

Small budget investments indicate that influence is still practiced at the tactical level and, thus, it’s difficult to prove it as a strategic priority,” wrote the authors of the report. The “What Works in Online Marketing” report from AudienceBloom rated marketing tactics on a scale of 0 to 10 (10 being the best).

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

KoMarketing Associates

DECEMBER 1, 2016

While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. The Inbound Link Audit. How successful has your organization been at acquiring inbound links to specific site assets and content marketing initiatives?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JANUARY 9, 2018

Many organizations work with internal or external communications teams who are responsible for developing bylines, press releases, and mentions…all things which may or may not include links. Cross Links. Within those, we then provide tips, best practices, and most importantly, the why. HTML Titles. Meta Descriptions.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

MARCH 1, 2018

The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. GDN is more of a turnkey advertising solution, and the best B2B content providers usually belong to their own network.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

SEPTEMBER 29, 2016

Essentially to Wikipedia, it’s all about keywords, indexing, and links. Another way is by applying “noindex” as a value in a meta robots tag , which tells search engines not to follow show this page in search results and do not show a “Cached” link in search results. Increasing Prominence or Authority.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions. What Are Some Effective Techniques For Building Links?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

DECEMBER 4, 2014

SEO isn’t about guaranteed rankings or a thousand links. Link Building is Here to Stay . Don’t trade links. Don’t buy links. Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google. Link building isn’t going away but it does need to evolve.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

JULY 11, 2019

This may be one of the best new features of LinkedIn Pages. Of course, this means you’ll have to get all your employees to update their LinkedIn accounts, and link their accounts to your company Page. The best B2B social media accounts don’t just share their own content. Don’t use a YouTube link, for example.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JULY 27, 2017

In order to make sure ads are ready to show the most amount of sitelinks, it’s best practice to have 6 sitelinks tied to each campaign. It’s a best practice to have 6 callouts ready to go for each campaign. Implement at least 6 callouts : Google will show anywhere from 4 to 6 callouts at any given time.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Top linked content: Which blog posts are currently driving links? What are the (broadly speaking) topics/categories that drive the most links? What categories do they relate to?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Seasons greetings and we wish you the very best in the new year and beyond! Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Seasons greetings and we wish you the very best in the new year and beyond! Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

OCTOBER 27, 2016

Set Up Campaign Structure: This can be set up pretty similar to how you would set up a regular Paid search campaign, however you will now be linking you remarketing lists and Bid/Target strategy based on the search goals. Best Practices. Custom Ads.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

NOVEMBER 24, 2015

Support existing keyword targets by providing cross-links through new blog posts generated. Establishing credibility is critical , not only in developing good links but in connecting with the right people in the industry. 14 B2B Blogging Best Practices from Creation to Promotion. Support existing SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120