DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. Here’s a step-by-step guide to setting up your SPF Record: [link].

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

FEBRUARY 1, 2019

To understand chat, and how it is specifically used in sales enablement activities, I sat down with Billy Peterson, Account Development Manager at Tellwise, to explore use cases, best practices, and what demand-gen teams can expect from the channel to put them ahead of the competition. Billy : Setting expectations is important.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

APRIL 27, 2017

An opt-out can be as easy as an unsubscribe link. Some of the best subject lines are intentionally brief without being misleading. You might try: Humor: “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)” Personalization: “Hey Katie – 90.7% Opt-out method. They’re usually cheap.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292