Chris Koch

NOVEMBER 6, 2009

I also wish I could take credit for the excellent eBook that oozes with best practices from this year’s winners. However, I can share some of the best practices we’ve developed for separating the wheat from the chaff in the MEAs. The best signal of success is when competitors feel compelled to respond.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

JUNE 26, 2009

But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. One of the best ways to start is with RSS. Use Twitter to engage through linking. Before you can begin talking, you have to listen. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JULY 10, 2009

But there is a natural link between social media and lead generation. In my experience, IT prospects tend to lie about their titles and their level of interest because they’re afraid that they won’t get the best content or treatment if they admit that they’re trapped on the help desk instead of wielding that big stick of decision-making.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100