SnapApp

AUGUST 11, 2015

Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Double whammy! Let’s dive in. Content loading.

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Rev

MAY 10, 2019

When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world? ’. White Paper Content Ideas That Genuinely Engage.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Envy

MARCH 4, 2021

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. B2B lead nurturing isn't a "nice to have" anymore.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Ranking Lead Scoring 107

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. 88% of social advertisers use Twitter. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. Social Media for Lead Generation.

Lead Generation 52

Lead Generation Social Media Social Marketing Lead Ranking 52

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Better quality : Using predictive analysis, marketers are able to identify high-quality leads much more efficiently than before.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Instead, thought leaders provide the best and deepest answers, actionable insights, and real-world expertise. It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Leads Lead 100

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. Driving high-quality leads? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Determine Your Goal. Achievable: Is your goal attainable or not?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. When you’re creating content with lead nurturing in mind, focus on delivering the most value to active leads. Lead Building the Old Fashioned Way. What are prospects’ biggest pain points?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Biznology

OCTOBER 12, 2017

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The challenges are considerable: How do you teach development leads to write well enough to get their points across? The year before we did this, I edited 280 white papers (average length, 40 pages).

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Content Standard

AUGUST 31, 2021

By strategically placing different types of CTAs throughout your content ecosystem and tailoring them to user intent, you can drive more leads and gradually turn brand new visitors into loyal customers. Newsletter Sign-Up A Newsletter Sign-up CTA is perfect for capturing email leads.

Top of Funnel 101

Top of Funnel Best Practices Newsletter Banners 101

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution. Social Media Bouncer.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Anyword

DECEMBER 1, 2021

Some types of texts are best created by people within the company, for the sake of accuracy and details. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. Not all business writing is the same. It wants you to buy something now.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

Webbiquity

MARCH 13, 2019

The theory goes that if someone is looking, they’re probably not the best candidate you can find. But, they’re clueless when it comes to generating leads via their website. Inbound Leads. Unfortunately, “Leads. Inbound Leads.” the ones not necessarily looking for a job) is the holy grail.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. So what’s the best approach?

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

MARCH 16, 2017

And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves.

Design 234

Design SEO Tips Lead Scoring 234

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. This leads to the creation of content that works for lead generation and placement at strategic touch points in the funnel.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. MarketingProfs: A Day in the Life of a Marketer. Get in touch !

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Hubspot

AUGUST 11, 2019

It’s often the most critical barrier to meeting quota, and the ability to prospect effectively and bring in qualified leads is what will help reps move forward and succeed. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales. Set up a lead bot.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Stevens & Tate

FEBRUARY 8, 2022

Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Inbound marketing is incredibly effective because it’s a long-term strategy that allows leads to be nurtured at their own pace. Stage Two: Convert. Stage Three: Close.

Inbound Marketing 125

Inbound Marketing Planning Lead Scoring Lead Ranking 125

Marketing Insider Group

APRIL 20, 2015

We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And we accomplished this by focusing on giving sales what they wanted: truly qualified leads. Definition and clarity around the definition of a lead… An Inquiry Is Not A Lead.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there. I download the paper.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. Additionally, think about lead nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Image credit: rawpixel from Pixabay. Segmenting your list. Auto-responders.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Launch Marketing

JUNE 23, 2021

It’s easy to view these reports only at a surface level, but a thorough analysis and periodic verification of the marketing data you collect and report on is important to ensure your actions are informed by the best information possible. Around 10-30% of all lead data is duplicated. In what ways can data analysis elevate experiences?

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93