Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Start with a goal in mind.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Imagine a known prospect visiting your product page but not performing the desired action. Check out these nurture campaign best practices to achieve success.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. But while the lead-gen-vs.-demand-gen Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Webbiquity

APRIL 19, 2022

They’ll recommend you because they honestly believe you are the best business for the job. Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. They’ll want to hear details of the experiences of others who have already used your services or products, and the results they achieved.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Smashmouth Marketing

DECEMBER 10, 2021

The Green Leads team is thrilled to announce our selection as one of New Hampshire's Best Advertising Companies and Startups for 2021 by BestStartup.us. article: This article showcases our top picks for the best New Hampshire based Advertising companies. Innovative product. From the BestStartup.us Innovative ideas.

Startups 181

Startups Advertisements Advertising Paid Search Agency 181

Zoominfo

JUNE 12, 2023

Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. First, generate more leads of the same or better quality, at the same or lower cost, at the top of the funnel. But times have changed.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Marketing Insider Group

APRIL 22, 2021

In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Marketing Tools for Startups. Kissmetrics . AnswerThePublic.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

LeanData

JUNE 15, 2022

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

PureB2B

MAY 30, 2022

How would your business benefit from a constant source of qualified leads? In this article, we’re going to show you the best lead providers and lead generation tools out there today. All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 62

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

LeanData

MARCH 3, 2021

In your go-to-market (GTM) motions, speed-to-lead has become a type of currency; the quicker you engage your lead, the better. For inbound inquiries, like demo requests, best practices include a five-minute or less response time in following up. This article will show you the best practices on how to do just that.

Distribution 98

Distribution Practices Lead Ranking Lead Scoring 98

PureB2B

MAY 30, 2022

However, with admin work and repetitive tasks taking up hours every day, it can be hard to stay productive. There are a wide variety of tools that can help with sales productivity. From workflow automation to email collaboration tools, you need to adopt tools that allow your team to focus on what they do best: selling.

Product 62

Product Tools Work Management Best Practices 62

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Only B2B

NOVEMBER 29, 2019

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. The main goal of any business is to generate both high quantity as well as high quality leads.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. We will not deny the fact that an acquisition of a new lead is expensive and by expensive we mean around 6 to 7 times more expensive as per research.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

Visitor Queue

JANUARY 23, 2022

It seems that every day a new B2B lead generation tool emerges as another falls off the map. But, there are a few lead generation tools that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot.

Lead Generation 93

Lead Generation Leads Lead Marketing Qualified Leads 93

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Ranking Lead Scoring 98

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Only B2B

NOVEMBER 29, 2019

You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contact form is not enough. You will require various tools in your toolbox for enough lead generation to make your business profitable.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Generation 118

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. ActiveCampaign.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Outbound Engine

AUGUST 1, 2020

Test out these time management tips and “work” your way to a more productive week. Make a Schedule Based on Your Personal Productivity Fluctuations. Your productivity and energy levels may swing like a pendulum throughout the day. Which leads us directly to our next topic…. Find Creative Ways to Limit Distractions.

Small Business Marketing 113

Small Business Marketing Work Management Marketing Management Product 113

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Let’s jump in with the first strategy: defining and targeting your best-fit audience.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Contently

MARCH 25, 2021

Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. To this day, it’s arguably one of the best pieces of content marketing ever created. “88 88 Acres” is the platonic ideal of a product story. Salesforce has dozens of webinars about how it uses its own products.

Press 188

Press Product Case Study Case Studies 188

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

DealSignal

JANUARY 27, 2023

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52