“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti
Buzz Marketing for Technology
SEPTEMBER 17, 2008
Why do some ideas go viral and others don't? Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. But sub viral growth is still growth.
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