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How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. ” Our initial activity was to come up with the data that could lead to insight.

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Also make sure you’ve got your blog set up for maximum lead generation. And its sister best practice – conversion optimization. Using the call to action to lead people to another piece of content works well, too. It’s YouTube.

This Is Your Brain on Viral Content: What Psychology Says You'll Click On


In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.

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Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. It is a gripping drama that can easily lead you down the rabbit hole to spend more time with this brand and its athletes.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


What’s the best process for developing a social media marketing plan? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. How do we demonstrate the ROI of social efforts?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Compelling content that attracts interaction will generally have higher Edgerank; meaning higher positions in the news feeds, higher message reach, and increased likelihood of page likes, meaning higher chance of users interested in your content which can lead to leads

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Also make sure you’ve got your blog set up for maximum lead generation. And its sister best practice – conversion optimization. Using the call to action to lead people to another piece of content works well, too. It’s YouTube.

The 25 Best Social Media Books of 2011

WindMill Networking

It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. Time flies so fast and 2012 is just around the corner, so it’s time to reveal my picks for best books of 2011. ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” Engage! The

8 Killer Tips for Harnessing the Power of SlideShare


Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Popular content tools, such as BuzzSumo, allow you to see what topics have produced the most viral results. For example, you can insert YouTube videos. Gather the best performers and leverage those tested posts to created SlideShare presentations.

"Helpful" is the New "Viral"


So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” Simple Examples of Going Viral. It’s going to be amazing. Right? Wrong. Be useful.

How Does Social Media Fit Into the Lead Generation “Funnel”?

WindMill Networking

Social media must integrate with lead generation efforts. Our challenge now lies in answering the question: How does social media fit into each stage of lead nurture? Social media’s fit with lead generation can be challenging to grasp, at first. chose their schematic because they include marketing automation in the lead qualification process.

Accountants are Cool (No, Really!).Show the World with Video Marketing


Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. Well, maybe that's an overstatement, but… a B2B marketing video so entertaining that it's gone viral is not completely unheard of. Everyone thinks CPA's are totally boring, right? So, want to be famous? Watch it.

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23 Outstanding Social Media Marketing Guides


How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. do that for me?”

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign. When a video of an experiential marketing campaign goes viral on YouTube, consumers are actively engaging with the brand. However it was ‘witnessed’ by a MUCH wider audience with the YouTube video currently showing well over 24 million views.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies


Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive. Lead Generation on LinkedIn. Engage.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. LinkedIn groups allow you to connect with new people and generate new leads as a result of the creation and fostering of that group. Marketo: How can a business best take advantage of using LinkedIn for lead generation ?

How Carlsberg Produces Probably the Best Beer Content in the World


In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” The Carlsberg Group’s Denmark team includes a creative lead, who drives the development of creative concepts, and a journalist with a background in music. You have to maximize, and give [consumers] the best content you have.”

17 Realistic Ways to Get More Website Traffic


Videos are often the best choice for reformatting. And remember: YouTube is the second largest search engine…. Otherwise no amount of promotion may be enough to get people to read it and share it. 8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks. know this seems questionable – for many B2B marketers, the whole point of content is to get leads.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” The best example I’ve seen documented recently is from Junta42. 50 newsletter signups (potential leads). Ardath Albee.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

@RBeale on Twitter Ryan Beale on Facebook RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Video is in demand. 

12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

The people following a hashtag from every corner of the earth might be starting a company, a discussion that leads to innovation, or the overthrow of a government. So here is my Ever-So-Useful List of Best Blog Post Headline Practices: Make it “tweetable short.” It should be descriptive and accurate. Related Stories SEO and Content: Can SEO drive “viral?” Go long.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! LinkedIn forums. Twitter. Comments. Tweet This! Digg this!

Recipes For Great B2B Videos [#B2Bchat Recap]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. White label hosting … YouTube … etc.

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

Starting around 2006, viral marketing was announced as the end-all be-all to getting a low cost audience. When there are more than 100 hours of videos uploaded on YouTube every minute, you’d better ante up. Rather than view social as its own strategic silo, it is best to view this option as part of a fully-integrated into your communication strategy. 4. What do you think?

How to Write a Creative Brief for Your Next Video Project (with Template)


Recently, Act-On had a sales kickoff that included 17 videos created for (and during) the event, either to be shown there or used in an email campaign leading up to the event. Our plan evolved over the course of the weeks leading up to the event, and was flexible enough that we knew where we could deviate while staying focused on the end goals. Proper planning permits perfection.

5 Ways for Your B2B Video to Compete with Hollywood

Social Media B2B

Not only are you in the entertainment business, but you’re competing with professional directors like me, big companies like Time-Warner and the New York Times and CBS and Fox, and the millions of individuals who busily upload 48 hours of video every minute to YouTube. Best to imagine her looking over your shoulder when you do video too. 3. The Secret to Viral Video in Two Words.

Why Video Should Play a Vital Role in Your Content Marketing Strategy


Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Related: The Best B2B Video Marketing Resources. Two Brands Leading the Way. Its  YouTube page  has more than 5.1 All you’ll need is a decent camera, an internet connection, and a YouTube account. million words.

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Marketing Action

However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. If fact, according to the results of a recent survey from Software Advice , if you’re not using video, you may be missing out on a valuable way to get more leads. Videos that Drive Leads. Here’s what they found out about video marketing.

“Change Before You Have To”…Think Conversion NOW


Effective and long-term B2B lead generation success, however, can only come from consistently adding value to your target audience. The best way to establish thought leadership is not through thousands of spammy links but instead through links appearing on leading online publications, industry forums, third-party blogs and news sites. You need to change…because now you have to.

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Best Social Media Stats and Market Research of 2010 (So Far)


Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. In other words, the email had gone viral. By the end, nearly all emails ended up going viral using the "forward-to-a-friend" mechanisms we embedded. What was the catalyst for the campaign? A. " Q.

Political Social Media Outreach: What B2B Marketers Can Learn


Maybe you remember the red t-shirts, the viral video, how your Facebook newsfeed seemed to be exploding. As we find ourselves in the thick of yet another presidential primary, it’s helpful to take stock of what’s come to pass and recognize the lessons/best practices we can leverage ourselves as brands in our own online outreach. 1. It was Kony 2012. And voters responded.