In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. In other words, the email had gone viral. By the end, nearly all emails ended up going viral using the "forward-to-a-friend" mechanisms we embedded. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. While we were already involved in those channels, we had extra incentive to use them once we saw how much our audience grew due to viral activity. " Q. MORE >>

What’s the best process for developing a social media marketing plan? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. MORE >>

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. MORE >>

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  Visual learners comprise 65% of the public, and auditory learners make up another 30%, so it’s no wonder video is the way people learn best.  Interested in demand generation best practices and Napa Valley wineries?  Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.  No problem.  MORE >>

This blog for the B2B lead generation company Find New Customers is written by an experienced, polished blogger – and it’s all new for 2012  In fact, this author, Jeff Ogden, President and Founder of Find New Customers was recently featured in a white paper entitled “ B2B Blogging Trends in 2011 ” We liked this post at Mashable with consumer oriented blog tips and feel we could update it for B2B sellers. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Turn Existing Customers Into Readers. MORE >>