Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. 10 Best Social Media Marketing Books to Read in 2020. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 98

Social Media Features Media Curation 98

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. OptinMonster’s LinkedIn OptinMonster’s Instagram 2. Smash Balloon offers the best social media feed plugins on the market.

Social Media 87

Social Media SEO Media Lead Scoring 87

Sprout Social

MARCH 16, 2022

The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Stand-out YouTube video metrics.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. — Sprout Social (@SproutSocial) July 4, 2022.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Optinmonster

JULY 27, 2021

These marketing examples from the business world will help you find new ways to get creative and create your own inspirational content marketing to win leads and sales. Content marketing is the intentional creation and curation of content with the goal of both attracting new prospects and nurturing them into leads. 3) Hubspot.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. You need to think strategically.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. This is an important factor in deciding which platform(s) is the best fit for your affiliate marketing efforts, as different platforms offer different ways to share content and reach customers.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

The Marketing Blender

MAY 2, 2022

Platforms: B2C companies often heavily rely on visual-oriented social media websites such as Instagram and TikTok, while B2B companies often focus on LinkedIn and Facebook. Objectives: B2C companies more often want to use social media to increase brand awareness or go viral. What are the best ways to manage B2B social media marketing?

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests.

Social Media 84

Social Media Work Management Marketing Management Service 84

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

DECEMBER 21, 2023

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Vidyard

MAY 1, 2020

As much as it might seem like a pain to create entirely different videos for every channel, that’s what you ought to do for the best results. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

QuanticMind

JULY 31, 2023

Many authors have found overnight success from BookTok, and some are now concerned that the social media company’s promotion of its own books will compromise the ability of authors unaffiliated with 8 th Note Press to achieve virality. share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Onalytica B2B

NOVEMBER 12, 2018

Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

SmartBug Media

NOVEMBER 18, 2022

But just like some marketing leads are better than others, you’ve got to remember that quantity isn’t necessarily the most important factor with inbound marketing terms. To find out what campaigns or pieces of content perform best, you can conduct an A/B test. Check out our top inbound terms below: A.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Instead, here’s a breakdown of engagement rates by the leading social media channels. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

JANUARY 7, 2021

To answer these questions, we’ve written a detailed RafflePress review so you can see if it’s the best solution for your business. It was created by Syed Balkhi, founder of WPBeginner, and John Turner from SeedProd as a way to grow your business with viral contests. RafflePress Review: Why It’s the Best WordPress Giveaway Plugin.

Viral Marketing 69

Viral Marketing Work Management CAN-SPAM Word of Mouth 69

Convert

MAY 31, 2021

It ties SEO and sales by empowering sales teams with more assets they can use to generate and nurture leads. For B2B businesses, Linkedin is always to be included. Then you can use those PDFs as lead magnets on your site, upload them to SlideShare or turn them into magazines using Issuu. Text into PDF. Start by Experimenting.

Multi-Channel 105

Multi-Channel Advertising Channels Top of Funnel Product 105

Metadata

JULY 21, 2022

The best platforms for paid social ads. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 88% , Instagram beats both Facebook and LinkedIn. Some social platforms shine in certain areas, while others have different strengths. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Optinmonster

OCTOBER 6, 2021

But growing your online presence can be difficult at best. And the best tool on the market for redirecting traffic to your social media channels is hands down OptinMonster : OptinMonster is a lead generation toolkit that allows you to easily create “optin campaigns.” At worst, it’s downright discouraging.

Social Media 91

Social Media Media Marketing & Strategy Viral Marketing 91

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). This defeats the purpose of your employee advocacy program.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

A Better Jones

AUGUST 2, 2019

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer. Kasey: You don't remember everything I've ever said on LinkedIn? Most people don't care enough about you to put you down. Kasey: Yeah. Hey Amanda.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Surprisingly, these animated videos evoke real emotions from your customers and leads — helping build a stronger bond between them and your business. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

MARCH 8, 2021

As much as it might seem like a pain to create entirely different videos for every channel, that’s what you ought to do for the best results. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

ClearVoice

JUNE 21, 2023

Let’s take a closer look at B2B vs. B2C content and the best marketing strategies to use with both. Best practices for B2B content strategy Effective B2B marketers position themselves as thought leaders in their industry. That is true for both B2B and B2C. What is B2B content?

Content 52

Content Marketing & Strategy B2B Work Management 52

Hubspot

JUNE 11, 2020

Now that you know live video is capable of generating solid viewership, you might be wondering where the best place to stream your first video actually is. When you start by picking the best platform for your brand and audience, you can learn what it takes to be engaging on this site, and adapt your content from there. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

EveryoneSocial

FEBRUARY 1, 2021

Best B2B Social Media Platforms. Did you know that LinkedIn was launched in 2003 and is the oldest social networking platform still majorly used today? 73% of LinkedIn users agreed that the platform protects their data and privacy. 73% of LinkedIn users agreed that the platform protects their data and privacy.

Social Media 52

Social Media Webinar Metrics Media B2B 52

seo.co

NOVEMBER 8, 2021

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Let’s dive in: Search Engine Land. Seth’s Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Understand Content Strategy. It’s best to utilize an editorial calendar to plan your posts. That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100