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Writing on the Web

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Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Here’s how: Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve?

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Simply put, the best way to get more likes and followers is to engage your audience. Avoid posting irrelevant content that can lead to spam feeds. One of the best things about social media is that it can help you understand what your customers think about your products and services. Posting too much. Ignoring user comments.

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. Sometimes saying what you mean is the best route to attracting readers. The goal, after all, is to produce the best writing possible. Call me back.”

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Be best of breed.

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Contrary to what you are being told for traditional blog posts, the ones being picked up by Pulse (LinkedIn’s app to shed some lights on the best contributions) are pretty wordy with almost no visual.

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