The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. This all leads to a few things.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. How do you setup your scoring system for inbound leads? What is the hand-off process with sales?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 6, 2012

You have created all that content, invested in a marketing automation system, and still the leads are not converting. The best way to start cleaning up your content is to review it with a buyer’s eyes. The Marketing Manager is not looking to replace the email software, she wants a better way to generate qualified leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study 100

The Effective Marketer

FEBRUARY 9, 2012

Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper! Marketing is evolving , there is no denying that. Why Your Inbound Program Isn’t Working.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Schaefer , another excellent blogger and marketer. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

SEPTEMBER 11, 2013

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

JUNE 1, 2011

From the report, it seems the key critical element that is impacted the most by marketing technology when it comes to automating campaign response, nurturing, and scoring your leads is the increase in response rates. The best way to think about it is to imagine the traditional funnel. It’s About Content and Processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 21, 2012

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. All Webinars Are Not the Same. What: Customer training.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

SEPTEMBER 20, 2010

Sometimes going against established “best practices&# may pay off. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sources for more info on this story are: Creativity Online article, F*ck Smaller. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. billion emails sent. Test them, see if they work, then be the judge. No one knows your industry and customers better than you. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 10, 2011

As journalists usually say, “don’t bury the lead&#. Want to make sure the content you and your team just created is really the best you could have done? Then review it and see if the content you had created still looks like the best you can do. Are we using too many technical terms, acronyms?

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

APRIL 3, 2012

The best way is to give them something they don’t expect and that they will have use for. Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JULY 12, 2009

Did we generate quality leads? So the next best thing is to think about the story. The story your slides are telling and your charts are emphasizing should lead to a certain climax that will ask for action or actions to be taken. Did we generate quality leads? So the next best thing is to think about the story.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 10, 2010

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. For example, don’t let your brand mascot share the spotlight with other characters. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 21, 2009

Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. There are several free online courses and resources on the web you can use to learn more about it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

What is the best ad campaign you’ve seen recently? Which is the best website? The lesson here translated into the marketing realm is that you should always keep an eye out for the competition, for your partners, for other similar companies, for what is said to be working and why. Who in your industry is the king of PPC and SEO?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

That’s why we made our best to create a really plain way of getting things done. One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. By continuously showing that you’re the best candidate. It’s not over when the interview is over After the interview you’re not off the hook. How do you keep yourself ahead? Send written thank you notes to EVERYONE that you dealt with.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

APRIL 29, 2011

And the best way is to use a systematic approach to attending conferences. Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. United States License. United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2009

Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations. You hired quality people, you should trust your team and you should coach them on how to become better at what they do so that they can one day take over your job and you can rise up the ladder as well!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 5, 2009

Best — Sandra Reply Matt Ambrose says: July 7, 2009 at 5:38 am Hi Daniel, A lot of useful tips here that can help anyone improve their copy. Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 12, 2009

Reply dkuperman says: February 16, 2009 at 9:50 pm GTD is a great system, and the best thing is that you can adapt Outlook to make it work with it. Even things like using keyboard shortcuts is SO much faster. You’re right, it’s worth the time to learn. United States License. United States License.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

Personal : going to the doctor, picking my son up from daycare and other chores that are not work related Be smart at scheduling meetings and use your calendar to your advantage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100