Marketing Interactions

OCTOBER 5, 2022

Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. Toward the effort of improving customer experience, investing in new content and creative (42%) is a top priority.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

OCTOBER 8, 2020

Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice. Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead. Instead, think of it as a way to initiate a conversation.” .

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

FEBRUARY 20, 2022

The trick is that it’s not the best use of your sellers’ time to rely on them to teach buyers about the problem. Part of the reason lead scoring and using intent data goes wrong is that it’s focused on the number and timing of activity, more than the context of the engagement. Validate our (our company’s) expertise.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Marketing Interactions

AUGUST 24, 2021

As marketers, we tend to have drunk the Kool-Aid that declares our product or solution to be the next best thing to sliced bread. The other thing that will happen is that you’ll earn the trust and gratitude from those who don’t buy from you, but who have solved their problem by uncovering the choice that’s best for them right now.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

APRIL 18, 2019

But showing them systematically how one step leads to the next (their questions, your answers) allows you to help them adopt your ideas as their own. The best way I know to do this is to talk to your customers and document those insights based on problem-to-solution pathways. That’s the key to compelling the decision to buy.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Marketing Interactions

FEBRUARY 15, 2019

And, if you look at the way questions and answers are structured, quite often the surveys are designed to show the company who fielded the survey in the best light. B2B marketers have also said that lead gen is not the problem. Engaging those leads is what’s challenging.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

MARCH 7, 2022

The ones that resulted in no decision, for example, and those with the best fit to your ICP. As more B2B marketers must prove contribution to revenue growth, developing a strategic approach for B2B nurturing to resurrect lost opportunities offers potential to help you meet that goal.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

JUNE 23, 2017

Contribute to a consensus on what constitutes a qualified lead. What did you need to figure out the best way to solve the problem? I’ll take more if I can get them, but usually, by ten interviews I’m not learning anything new—provided we selected the best-matched people to interview for the persona. Step 3: External Research.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

MAY 21, 2018

This inefficiency leads to costly missteps, such as creating content on topics that haven’t performed well in the past or continuing to publish to channels that don’t draw the right audience back to your site. Content operations will instigate these workflows but also serve to refine them as teams become more proficient at collaborative work.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

MARCH 8, 2017

Depending on when the obstacles arise during the buying process, some of these sharing suggestions may be best delivered by sales reps and can be produced as sales enablement content. Here’s a link to share these real-world scenarios with her.”.

Buyer Personas 48

Buyer Personas Budget Programs B2B Cross-Selling 48

Marketing Interactions

MAY 23, 2018

Here are a few to consider: Velocity – move leads faster through your pipeline to shorten time to purchase. Leads – acquire new leads and develop them into sales-ready buyers. Best practices advise 2 to 4 messages per month. What do you want to get out of it? In other words, what’s the business goal for your SMS campaign?

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

JULY 5, 2021

Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. It’s time for marketers to go way beyond top of funnel, or a focus on lead acquisition.

Relevance 140

Relevance Top of Funnel B2B Content 140

Marketing Interactions

MAY 23, 2018

The best thing we can do as marketers is to learn to be able to stand back from our preferences and focus on what we know to be true about our buyers. It takes more than a form completion to generate a lead. A lead is a contact intent on the pursuit of relevant information about how your solution can solve their problem.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118