Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads. Email open or click-thru-rates.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

MAY 4, 2016

It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Marketers need to understand all these nuances to make the best possible use of intent data.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

OCTOBER 12, 2015

Here’s how: Instead start by identifying the best-fit, right set of companies to market to. Wake the account and not just a lead: Marketers spend so much time and money on getting leads but only a few convert into opportunities. Remember, companies close accounts, not leads.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

MAY 2, 2016

One of the best parts about attending conferences is the sheer number of smart people that congregate in one place. Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

MARCH 23, 2016

I loved his example of a process that follows this rule: Predictive lead scoring systems. It’s motivating to see how others are dedicated to making their company the best, and how much everyone really is striving to become the next unicorn.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

DECEMBER 15, 2015

Lattice’s work with leading enterprises across several industries shows that, like with any other high impact initiative, realizing the full potential of a predictive program requires thoughtful preparation and effective change management. Getting buy-in into predictive programs. Designing a portfolio of predictive campaigns.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. All jokes aside, get ready for account-based marketing to explode.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

DECEMBER 28, 2015

We were named one of the best companies to launch your career. Predictive Lead Scoring FAQs. Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. The San Mateo crew after volunteering at a local beach.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

JANUARY 25, 2016

Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. It’s also worth noting all of the communications to employees leading up to the event.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

APRIL 7, 2016

Unfortunately, building a single model is not the best way to get started. An important consideration for multiple models creation is the incoming channel of the lead and whether or not those leads have already engaged with your brand. We call these inbound versus outbound leads. Which country are they coming from?

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

APRIL 11, 2016

Leads and customers are likely to behave differently in different countries; what you learned from one country or region is not always applicable to a different one. Imagine that your win rate is 1% in Europe; you probably don’t have enough salespeople to follow up on each lead. Geo-Sensitive Models.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100