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Is the quality of your data hindering your ABM success?

eTrigue

It’s the quality, not the quantity, of your data that will help glean the best results. Think through possible use cases, and those who inform the buying decisions within those organizations, to ensure you’re reaching both buyers and influencers, and better qualifying leads for sales follow-up (SQLs).

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Email Marketing vs. Marketing Automation

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The ability to build emails and landing pages, quickly craft campaigns and automate the management of leads are just some of the capabilities provided. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Next Step: See more.

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The Need for a Demand Center

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The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. Schedule a meeting with Kristin Carey. Schedule a Demo.

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How to Use Short Captivating Videos to Boost Sales

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Integrating a video into your sales letter is one of the best ways to persuade your audience to buy a product. Use short videos for product demo Videos are the best option for a product demonstration. Let us know the best time to meet, and we’ll show you in a live demo. . Schedule a meeting with Kristin Carey.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. Create at least two versions of a survey — one for customers who complete the buyer journey and make a purchase, and one for leads who were close to buy in but didn’t seal the deal.