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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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38 Handy Stats to Prove the Value of Personas

Cintell

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Demand Generation: Companies who exceed lead and revenue goals were 2.4X But empathy is hard to put a dollar value to. DemandGen).

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How Marketers Use Data to Develop Personas

Cintell

58% of companies also utilize this information to model best customers and identify best audience segments. In our own study , we found that companies who exceed lead and revenue goals are 3.4X Source: NetProspex. This is consistent with a large number of organizations who today take a role-based approach to segmentation.

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

The customer-intelligence buyer personas will help attract and score quality leads, shorten sales cycles, and increase customer LTV with stronger customer relationships. About the Customer Intelligence Institute. Customer Intelligence Institute is a market research and advisory firm specializing in primary research and implementation.

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A Framework for Optimizing Personas

Cintell

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. The framework has four stages.

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The Right Customer at the Right time

Cintell

As a testament to the value of customer insights and contact data, Cintell recently formed a partnership with FullContact, the leading identity resolution platform delivering consumer and professional insights, empowering businesses to be awesome with the people who matter most. Finding the right time.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition. According to this report , a mere 5% increase in customer retention can actually lead to a profit of around 25%, thereby highlighting the importance of customer loyalty. Just 8 percent of customers agreed to it.