B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. Show your passion.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). She continued: Photo by MotleyPixel.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. innovative. award winning. Now as Gordon notes, such words are bad enough when they appear in press releases.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

JULY 22, 2011

Replying to a journalism student who had written to ask how he had built his personal brand, Weingarten offered a scathing but eloquently funny response: “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. I don’t think so. Related posts: Be Yourself.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

OCTOBER 4, 2012

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

NOVEMBER 29, 2011

Will new media lead to brighter or bleaker career options? I couldn’t have known it at the time, but my journalism education was the best possible preparation for new-media marketing. I often speak at universities and journalism schools and I am struck that almost everywhere, enrollment is up! Where are these folks getting jobs?

Content 100

Content PR Social Media Ethics 100