B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You’re best off working with a web developer who can develop using an open source platform or from scratch.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Does the science end here? Not exactly. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

NOVEMBER 24, 2014

” You are allowed 140 characters for your Tweet, and it’s best to use less than that to have room for others to comment if the retweet (RT) your Tweet. What’s the best way to shorten the URL for links in my Tweet? A common question here is “ How long should/can my Tweets be? Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 11, 2012

Lead, follow or get out of the way. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. One way to lead in your marketplace is to know your customers need that they can’t get now.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2012

An Outsource CMO can find new market opportunities, analyze strengths and weaknesses, identify the best positioning for your product or service, and create standard messaging that will carry throughout all communications. Create a tactical marketing plan to create awareness and generate leads. Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 20, 2010

According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. One piece of data that some of you know is cost per lead. When I analyze B2B marketing results, I look at several stats.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 11, 2015

At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. Some Rights Reserved.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Know Your Customers’ Wallet Share to Retain the Best Customers , by Laura Patterson, Customer Think blog. How can you increase your customer wallet share? Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

APRIL 1, 2013

What’s the best way to work with these marketers? If the bright-shiny-object marketer is leading your marketing team, allow their new ideas to flourish, but help them stick to the marketing plan that you all agreed to. ” Or so the joke goes about the dog distracted by a squirrel running by.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

APRIL 13, 2015

If the people you are targeting are warm leads – in other words they have read your stuff, downloaded the case studies or other materials – you’ll have an easier time signing them up. For some it’s the next best thing to being there. But, let’s think about how we define in-person events.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 16, 2014

However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. Egos and “cool designs” can override what is best for the business or even the customer. A lack of understanding of customers is a recipe for marketing failure.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

DECEMBER 20, 2013

“We do the fresh one, the best one, the cheapest one.” ” In a growing market (top chefs specify Sriracha sauce in their recipes, people write Sriracha cookbooks, people share their Sriracha videos and stories on social media), the founder of the leading brand is risking losing out. Something wrong,” he said.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. Do you need help identifying the best positioning statement for your company? If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 14, 2011

Even if we are experienced, we’d like to believe that when our SEO vendor says they use best practices, they really do. His site had been coming up high in the results and generating potential client leads. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM).

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

MARCH 12, 2010

Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage. Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers. Introduction Stage of Marketing Product Lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They watched how their weekly content performed, leveraged the best content for monthly downloadable content, and tweaked how their content connected together and performed in searches every quarter.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2009

This process often leads to iterative brainstorming where the participants start feeding off each other’s ideas. What’s your best brainstorming story? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Give us some examples.” Share the results. Please comment below. Flickr photo by nancydowd.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) Do you know what tone your communications should have and what images and colors best appeal to your prospects? your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media marketing has led to the demise of traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers! )- we no longer need so many crafty creatives designing messages in their ivory towers and charging companies big bucks for their work.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100