Avitage

MAY 2, 2012

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

JUNE 13, 2012

Blogs have emerged as the best way to create for content marketing. For the information-oriented, educational video that is required for lead nurturing, as well as selling complex or solution offerings, we. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs.

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

MARCH 21, 2013

Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Sales Enablement Behavior Sales sales best practices' Another terrific Boston SMEI breakfast discussion this morning. Here are my takeaway observations and related thoughts. appeared first on Avitage.

Practices 120

Practices Best Practices Leads Lead 120

Avitage

MARCH 21, 2013

Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Sales Enablement Behavior Sales sales best practices' Another terrific Boston SMEI breakfast discussion this morning. Here are my takeaway observations and related thoughts.

Lead Ranking 120

Lead Ranking B2B Sales Vendors Buy 120

Avitage

MARCH 21, 2013

Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Another terrific Boston SMEI breakfast discussion this morning. Here are my takeaway observations and related thoughts.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. Documenting all of this is the best way to gain agreement, […]. In addition to your core strategy we will need your demand generation and management plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. In addition to your core strategy we will need your demand generation and management plan. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120