| | | Acquiring Minds | |  Best + Lead | 13 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS MAY 17, 2010  Destructive B2B Sales Practices Better Sales Training - Training on solution knowledge and how best to engage customers are two key training areas for sales. McKinsey calls for a centralization of content development and creation of compelling value propositions. This seems to be a call for marketing and sales to align their efforts better on messaging. Tech Mergers & Acquisitions - In Q1 2010, $68.8 Resources. | ACQUIRING MINDS MARCH 31, 2011  Top 5 Reasons to use Segmentation In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion. By only inviting those prospects with a high potential to convert, a marketer can generate higher quality leads in lower numbers, reducing the cost of sale. There are now more reasons than ever to invest in segmentation. Lower List & Media Costs. | | | | | |
| ACQUIRING MINDS NOVEMBER 30, 2010  Messaging Maximus for Lead Generation Buyers react negatively not because lead generation and outbound marketing interrupts their day but because the message is not appropriate and brings no value. Try testing different messages and see which brings the best results for your lead generation. Tags: buyer behavior demand generation lead generation messaging outbound marketing trigger marketing Related Posts. | ACQUIRING MINDS OCTOBER 7, 2010  The Risky Business of Exclusive Reselling The Pedowitz Group (TPG) stated in a press release that by representing multiple marketing automation vendors, TPG is best serving its customers. Note: Direct Impact Marketing is a reseller (VAR) of lead generation solutions and is currently evaluating marketing automation solutions. To ensure this, Eloqua requires exclusive relationships with resellers. Vendor Sells Direct. | ACQUIRING MINDS JUNE 17, 2010  Savvy Buying of B2B Data We all know that good targeting drives at least 50% of results in lead generation, but some marketers get so caught up in the other stuff –the offer and the copy/design– that they simply neglect the data. What is the best way to buy data ? What steps would you recommend a client take to appending data ? What are the leading B2B suppliers in this area? | ACQUIRING MINDS AUGUST 18, 2009 Sales Leads vs. Appointments? Which to consider: lead generation or appointment setting? Appointment Setting gets you in the door, while Lead Generation not only gets you in the door but gives you the right hot buttons to press with prospects that are actively evaluating solutions. In other words, with Lead Generation you only get appointments with accounts that are pre-qualified when the appointment is being set according to a robust list of qualification questions. Appointment Setting is best deployed against Named Accounts or accounts that you are very sure are a good fit to your value proposition. | | | | | | | |
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ACQUIRING MINDS | WEDNESDAY, NOVEMBER 25, 2009 Sales on the Outbound
This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. In my first post, I described five buyer types that are best reached through outbound sales and marketing. Tags: inbound marketing inside sales sales lead generation marketing outbound marketing Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a robust database. With [.]. MORE >> -
ACQUIRING MINDS | TUESDAY, AUGUST 26, 2008 Lead Generation through Social Media?
The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. It almost seems heretical to sabotage social media by attempting to generate leads. However, there are many organizations who have demonstrated that these two goals are compatible by building their business through social media while adhering to best practices (but more on that shortly). tools for lead generation. Tell me - how are you using social media for lead generation? MORE >> -
ACQUIRING MINDS | WEDNESDAY, DECEMBER 10, 2008 The Evolution of Email for Lead Generation
According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. media MORE >> -
ACQUIRING MINDS | TUESDAY, MARCH 17, 2009 Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio
Have a listen to this podcast on BlogTalkRadio and hear my perspective on best practices and tools for lead generation, as exemplified by our recent research on LeadGenTools. Tags: podcasts B2B lead generation Paul Chaney , blogger and Internet Marketing Director from Bizzuka read our report on LeadGen Tools and asked me to appear on Bizzuka's internet radio show. John Muncell , CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour. MORE >> -
ACQUIRING MINDS | MONDAY, MARCH 23, 2009 Comparing B2B Online Data Sources - New Research
My organization, Direct Impact Marketing , maintains a strict privacy policy: no lists are shared between clients, so we often rent lists and then conduct lead generation programs. We often will merge two lists to get the best of both worlds. Once your list is of a reasonable size, you will be best served by focusing on marketing to your house file and growing that list organically. Ask your data provider to stop using the term 'sales leads' - A data provider is in the business of selling suspect records, accounts or contacts but not leads. branches). MORE >>
- Sales 2.0 fuels PTC's SMB Expansion ACQUIRING MINDS | WEDNESDAY, MAY 27, 2009
- Having a blast with B2B email? ACQUIRING MINDS | WEDNESDAY, JUNE 24, 2009
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