Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. That’s generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. That's generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 10, 2011

There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with. They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Telemarketing 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. The first lead came in during the first six hours of going live. Understand the value of Content. Don't start/stop.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

OCTOBER 28, 2009

In fact, we bring value to each other. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. shared some best practices. Don't sell with negative competitive messaging; it doesn't suit you. Nigel Edelshain of Sales 2.0:

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

In fact, we bring value to each other. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. shared some best practices. Don't sell with negative competitive messaging; it doesn't suit you. Nigel Edelshain of Sales 2.0:

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. We've never found the value.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JUNE 19, 2009

As you all know, Green Leads is in the b2b appointment setting business. Inbound leads as a result of the nurturing campaign were routed to their inside sales team. Since then, five of our clients have started feeding us nurtured leads to augment traditional raw names. We were converting them to meetings at astonishing rates.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. We've never found the value.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 23, 2009

Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out.". Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off.".

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JULY 1, 2010

It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value. Is your marketing value embedded within the content prospects see as valuable? Salespeople want the same kind of leads. HD videos and true multi-tasking, just to name a few.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

JUNE 22, 2009

Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out." Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off."

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 25, 2019

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. Take the opportunity and make the best of it. When I was recently at the Sales 2.0

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. Take the opportunity and make the best of it. When I was recently at the Sales 2.0

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 17, 2009

These are inbound leads. Inbound leads come from whitepaper downloads, free trials, blog subscriptions, you name it. From the surface, it sounds like the best lead you'll ever get. Granted, some leads may just be tire kickers or even competitors. Use lead scoring. Work through them.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 16, 2010

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 10 years and asked if I was interested in taking one of the empty slots this year. I'm more of an owner and less of a coach, so I did what I do best. If you know what scores you points you'll make better decisions.

Ad Building 100

Ad Building Stats Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JULY 6, 2010

As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

NOVEMBER 4, 2009

In fact, I recommend to our appointment setting experts that for every couple of value statements presented, try and ask an open-ended question: ".it's it's different than traditional lead gen. What's the best Columbo question you use? A conversation is more valuable than a pitch. Just one more thing."

Lead Gen 100

Lead Gen Advertising Benchmark Training Lead Scoring 100

Smashmouth Marketing

NOVEMBER 4, 2009

RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity. stephanietilton : nurtured sales leads provide 47% higher order value - Aberdeen #B2BUniversity. higher ROI for marketers who apply measurement best practices. ". b2buniversity.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

JUNE 7, 2009

Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Unfortunately, I'll have to do my best to attend the most relevant sessions on my own. Eight Secrets to Delivering Top B2B Demand Gen Results.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Unfortunately, I'll have to do my best to attend the most relevant sessions on my own.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

MARCH 1, 2010

The content value is huge, and the knowledge generated is phenomenal and growing daily. I've shared webinar tips before in Lead Gen Tips: How To Produce A Successful Webinar , but one thing Focus added to the agenda for preparation was to run through the mechanics of the webinar - hosting software. I've fallen victim to that before.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

MARCH 25, 2009

conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. Take the opportunity and make the best of it. When I was recently at the Sales 2.0

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

MARCH 27, 2009

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. Take the opportunity and make the best of it. When I was recently at the Sales 2.0

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MAY 1, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. They tell themselves "it's impossible." Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. They tell themselves "it's impossible." Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 31, 2009

The best marketing service providers, however, rarely suffer this pain. They wanted the value we could bring to the table, and they were willing to compensate us fairly to get it. Many companies simply try to extract their pound of flesh with every contract. That said, some folks still need a lesson in change. There it was in writing.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

The best marketing service providers, however, rarely suffer this pain. They wanted the value we could bring to the table, and they were willing to compensate us fairly to get it. Many companies simply try to extract their pound of flesh with every contract. That said, some folks still need a lesson in change. There it was in writing.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

OCTOBER 6, 2009

Besides, we all know from experience that the best campaigns engage prospects over time with multiple media. It brings value to our readers and credits for SEO. Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales. Are there other benefits? Richard: That’s easy: Green.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 4, 2011

SCOTTSDALE, AZ (Marketwire – May 4, 2011) – Today, at the SiriusDecisions Summit, Green Leads announced the acquisition of Target 250 to form the fastest-growing pay-for-performance demand generation company in the industry. and Europe. and Europe.”

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100