B2B Marketing Zone Posts

OCTOBER 6, 2009

Best of B2B Marketing. SEO Best Practices and All That - WebMarketCentral , September 15, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Tags: Best. September 2009. Featured Sources. Marketing Dashboards - Digital Body Language , September 2, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

WebMarketCentral

SEPTEMBER 9, 2009

The site has also been gradually adding the very best sources of content on B2B Marketing. Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. Since that time, it's been steadily growing in traffic and subscribers.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

Hubspot

JANUARY 7, 2013

When you nurture your leads with content relevant to their behaviors and needs, you bring them further along in the sales cycle and they walk away from the interaction feeling like your company is actually interested in being helpful to them, not just in closing a deal (sounds like a great way to build brand equity, right?).

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

SnapApp

JUNE 5, 2018

B2B companies need to invest more resources into content marketing, lead nurturing and sales enablement strategies to properly engage, educate and give buyers the information they need to realize “problem-solution” fit. Buyers now have access to a mountain of information to help identify the best solutions for their problems.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. The Contributors. Erik Bower , Co-founder, Marketbright.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. How to Find Killer Topics for Blog Posts - Webbiquity , April 12, 2010 There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. Tags: Best.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 18, 2012

After all, if you’re going to effectively close customers and generate more business for your company, you’re going to need to make sure your marketing team is not only providing your sales team with quality leads, but that you’re also providing them with the information they need to have the best shot at converting those leads into customers.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Customer-centricity is essential to lead management maturity.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40