Vidyard

OCTOBER 27, 2019

While one of the best ways to start with video is simply diving in and creating video content, it’s important to think about the larger strategy driving your use of video. These are the emotional responses that lead to action. Leverage in-video forms to generate leads. Get more opens and clicks on your email sends. Sign Up Free.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. Leverage in-video forms to generate leads. Gate high-value video content (like webinars) to capture leads. Nurture potential customers with engaging video email content. No one, that’s who.) But that’s not all.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

SEPTEMBER 9, 2013

Fairly recently I had the chance to sit down with Joe Gelata , Director of Lead Generation at Vidyard, and asked him to share his vast insight about how marketers can best take advantage of marketing automation systems. Consider a clever lead nurturing strategy such as the one FIS uses.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

APRIL 4, 2016

They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. Read this post to learn exactly how to strengthen your lead scoring model using video.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

MARCH 30, 2015

Cetera Financial Group Cetera Financial Group relies on video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. We follow up differently with someone who watched a video all the way through – or re-watched it – than someone who turned it off after 10 seconds.”

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MAY 20, 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. It’s hard to believe, but 10 years ago we weren’t employing these methodologies that today comprise the backbone of our demand generation campaigns!

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Vidyard

MARCH 30, 2015

” Cetera Financial Group Cetera Financial Group relies on video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. We follow up differently with someone who watched a video all the way through – or re-watched it – than someone who turned it off after 10 seconds.”

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

” Cetera Financial Group Cetera Financial Group relies on video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. We follow up differently with someone who watched a video all the way through – or re-watched it – than someone who turned it off after 10 seconds.”

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

AUGUST 21, 2015

Start thinking about customers as accounts, not individual people, that are the best possible fit for your business (a.k.a. Watch the full webinar, “ Moving Beyond View Counts to Lead- and Conversion-Focused Video Content ” to discover how Cetera Financial uses video to engage, qualify, and convert leads. You flip the funnel.

Sales Qualified Leads 100

Sales Qualified Leads Practices Top of Funnel High Quality Lead 100

Vidyard

OCTOBER 13, 2015

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. Watch, read, applaud, and learn! The final stage? And it sure paid off!

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

DECEMBER 16, 2015

In a sense, the success of traditional lead generation depends on your ability to keep a steady flow of leads running through your sales pipeline. Generally, that means you need to bring in a high volume of top-of-the-funnel (TOFU) leads, nurture them, and zero in on the most qualified. Credit: FlipMyFunnel.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign. Best Explainer, Infographic or Whiteboard Video. BenefitMall recognized the importance of using video throughout the buying journey to generate new leads, nurture prospects and close more deals. They use video calls-to-action to generate leads. Winner: Gainsight.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

JULY 21, 2017

A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation. Here’s an example CTA I built for the end of a video: You can also check out some best practices for video CTAs by my buddy Micheal Litt in his Demanding Views post.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. They use video calls-to-action to generate leads. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. They use video calls-to-action to generate leads. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50