Tony Zambito

APRIL 29, 2012

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. Which begs the question: why are companies slow to adopt to lead nurturing? Buyer Scenario Modeling.

Lead Nurturing 100

Lead Nurturing Lead Ranking Leads Lead 100

Tony Zambito

APRIL 5, 2011

  One approach whose value is on the rise is that of Lead Nurturing.    This makes nurturing a key element of preventing buyers from disengaging from the buying cycle. .    This makes nurturing a key element of preventing buyers from disengaging from the buying cycle.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Planning 100

Tony Zambito

MAY 5, 2011

  These days are certainly the best of times and could be the worst of times.    The social experience is a new way of bringing the 1-to-1 customized approach to each potential opportunity and lead nurturing situation.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

MAY 4, 2011

  As buyer personas makes their way into the dialogue of B2B marketing, content marketing, lead generation, and lead nurturing, this seems to be what is happening:  buyer personas are being seen as another means for profiling buyers.    The story and narratives of users were told through personas. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

MAY 20, 2012

Buyer personas are best defined as the modeling of buyer behaviors, the key attributes of buyers, and most importantly the goals of buyers. Efforts in buyer modeling and buyer personas help companies to cut through the complexity and to prioritize tactical and strategic measures that best connect with customers. Follow @tonyzambito.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100