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Onalytica B2B

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Interview with Moni Oloyede

Onalytica B2B

My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

This will generate warmer leads, as opposed to the dreaded cold sale- which is far more convenient for both your sales team and your potential prospects. LEAD NURTURING. Influencer Marketing- something you’ve probably heard a lot about recently.