Remove best

Marketing Interactions

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. After you’ve finished your customer interviews, then pull in the data about your best performing content related to won deals. The topics it covered.

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B2B Nurturing for Lost Opportunities

Marketing Interactions

As more B2B marketers must prove contribution to revenue growth, developing a strategic approach for B2B nurturing to resurrect lost opportunities offers potential to help you meet that goal. The ones that resulted in no decision, for example, and those with the best fit to your ICP.

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A B2B Buyer Persona is Not an Island

Marketing Interactions

Depending on when the obstacles arise during the buying process, some of these sharing suggestions may be best delivered by sales reps and can be produced as sales enablement content. Here’s a link to share these real-world scenarios with her.”.