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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? Getting Started with Lead Nurturing.

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Email Newsletters: a Best Practice That Needs to Die

LeadSloth

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation.

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Genius Marketing Automation Blog Posts

LeadSloth

Demand Generation Best Practices. Lead Nurturing and Lead Scoring. Create a Universal Lead Definition in 5 Steps. Elaborating on the Lead Scorecard. 7 Tips to Sell Sales on Lead Scoring. The Four Dimensions of Lead Scoring. Lead Nurturing. Not Ready for Marketing Automation.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source.

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What is the ROI of Lead Management?

LeadSloth

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? Why Lead Management. Read them both! Conclusion.