LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. However, I found that being an independent consultant has its challenges.

Marketo 100

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LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius publishes some good best practices posts, combined with some company-related news. Market2Lead Marketing Automation and Lead Management blog.

Demand Generation 100

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LeadSloth

AUGUST 24, 2010

The Best Email Sequence. A simple but consistently executed campaign will give better results than a complex campaign that is hard to manage. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior. Thursday at 1pm PDT.

Lead Nurturing 100

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LeadSloth

OCTOBER 28, 2010

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Lead Nurturing. Demand Generation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

SEPTEMBER 3, 2009

Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. This is your Lead Management Thermometer! Key Performance Indicators. For more details and benchmarks, watch the webinar.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

Marketing Automation Services 100

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LeadSloth

AUGUST 24, 2009

Part of a good lead management process is knowing exactly who are involved in the sale. For best results, the website and nurturing campaigns need to be highly relevant for them. Also, lead scoring only works if you know who you want to target. Unclear Prospect Profile(s).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 12, 2010

With the improved Lead Manager, you could even use HubSpot as your CRM system. HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

SEPTEMBER 1, 2010

It’s about understanding, tracking, scoring and routing leads. However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Today, however, most reporting pulled from those tools is focused on telling what happened, and not on illuminating the best path forward.

Marketing Automation Services 100

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