best Intent Related Topics 
Marketing Interactions
OCTOBER 8, 2020
From creating brand awareness, positioning your products against competitors, and attracting your target audience to creating buying intent and building customer loyalty, lifetime value, and advocacy. Sales content must focus on creating buying intent. Your sellers don’t know how to use specific content to best advantage.
Marketing Interactions
FEBRUARY 20, 2022
Intent Data Can Be Misleading. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. And, if you happened to visit their website during your information gathering, you’re showing even higher intent. But you’ve moved on for the moment.
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Marketing Interactions
OCTOBER 15, 2021
The best thing we can do is empower marketers to address them—and help other teams do so, as well. With buyers becoming more self-reliant, buying becoming more chaotic and confusing, and confidence jittery on both sides, we need to stack the deck in our favor the best way possible. Each of the core revenue teams has a role to play.
Marketing Interactions
JULY 18, 2021
Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. The outcome of one experience informs the best action that comes next. But it’s not working out very well.
Marketing Interactions
AUGUST 8, 2021
At best, they aren’t even relevant until people have done the hard work of solving the change management problem so they can choose to become buyers. Deciding to Solve a Problem Is Not an Indication of Buyer Intent. I’ve been struggling with this one ever since I started working with intent data platforms.
Marketing Interactions
JULY 31, 2022
Indicating the difference between interest and intent. From the outside, being continuously served content that misses on relevance is why emails get sent to the junk folder and your competitors with a better story plan and experience win interest and intent. Buying stages are a useful construct for strategic planning.
Marketing Interactions
JULY 25, 2021
These articles go on to make their case by defining traditional personalization as including elements such as name, company, industry in communications, where hyper-personalization takes into consideration behavioral activity and engagement data to interpret intent and hone messaging. I don’t think this means “hyper.” I’m all for evolution.
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