Trending Sources

Informed Customer Understanding Should Guide Marketing

Tony Zambito

Because these dynamics are unfolding at a rapid pace, it is getting harder for CMOs and their teams to resist the many cliché expressions that will suffice such as “grabbing the shiny object” or “jumping on the bandwagon”.    The temptation being great to go “all in” on the latest hot topic or trend and hope for the best. Amounting to, in reality, a series of best guesses.

Stop over-complicating your customer information

Biznology

I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. The Buyers Journey is much more fluid. Why are they contacting us?

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices. Designing Information Architecture for Interactive Stories. Simplicity of Information. Flexible Navigation.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Google Review Count:  46,500.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.

Staffing and Launching Your Content Marketing Program

and information. from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. give you information you can’t find anywhere else on the. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. robbery.

The 24 Best Online Writing Tools and Apps

Webbiquity

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000. Pricing: free. Pricing: free.

The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Inform or entertain. Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Time: A Year In Space. OK, fine. Yikes.

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

Content Marketing Playbook: Strategy and Roadmap

of information. approach delivers the best results: Target a primary and. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. years prior.

The 18 Best Infographics of 2015

ScribbleLive

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their own. 2014’s best information designers and animators.

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In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

blogging Blogging best practices Marketing Solutions blog community building blog community management blogging best practicesBy Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. And it made me ask myself how I’m deciding what to read.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way."

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Uses information from public sources to reveal the websites that likely belong to the same owner. Google Review Count: 400,000.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. That’s why.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. The best content marketers are able to squeeze every last bit of value out of a piece of content before shelving it.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects. Calculate the Customer Value.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. It’s one of the best ways to set your solution – and your message – apart from the competition. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. Insight selling in action.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? 20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. Believe it or not, Lady Gaga is one of the best marketers of our time. 13) 52 Presentation Tips (The Best of 2013), soappresentations. Mark O''Toole.

The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. Aberdeen recently pointed out that the best video marketers have extremely strong technology stacks. And they deserve recognition!

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also  much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Best suited (like Marketo) for large enterprises. Marketing can’t be automated.) Google Review Count: 93,900. ” —  201 Digital.

Tools 36

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

8 Best Practices for Using Google AdWords

Salesfusion

There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. Google updates its program regularly to stay current and innovative, and you need to stay informed about these updates so that you can adjust your strategy appropriately. The post 8 Best Practices for Using Google AdWords appeared first on Salesfusion.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world. This micro content can best be described as joy-inducing because of its endless creativity.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

Here are the best practices for making it work: 1. This best practice is more about not alienating your subscribers than anything else. So I try that, but my login information is rejected. An “update your preferences” link that goes to a page like this is the next best thing. 4. Include information about when and where someone first subscribed. Hardly. Win-win!

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)