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Informed Customer Understanding Should Guide Marketing

Tony Zambito

Because these dynamics are unfolding at a rapid pace, it is getting harder for CMOs and their teams to resist the many cliché expressions that will suffice such as “grabbing the shiny object” or “jumping on the bandwagon”.    The temptation being great to go “all in” on the latest hot topic or trend and hope for the best. Amounting to, in reality, a series of best guesses.

Stop over-complicating your customer information


I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. The Buyers Journey is much more fluid. Why are they contacting us?

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

Tumultuous changes in SEO best practices. … and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. Fragmented channels. Clearly more content is not the answer.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices. Designing Information Architecture for Interactive Stories. Simplicity of Information. Flexible Navigation.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

The Six Best Google+ Marketing Tools


Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Google Review Count: 70,400. Pricing: free to $34 per year.

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The 17 Best Keyword Research Tools for SEO and SEM


query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Google Review Count:  46,500.

In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

blogging Blogging best practices Marketing Solutions blog community building blog community management blogging best practicesBy Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. And it made me ask myself how I’m deciding what to read.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

The 24 Best Interactive Websites of 2015


These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Inform or entertain. Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Time: A Year In Space. OK, fine. Yikes.

The 12 Best Competitive Intelligence and Benchmarking Tools


To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Uses information from public sources to reveal the websites that likely belong to the same owner. Google Review Count: 400,000.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. It’s one of the best ways to set your solution – and your message – apart from the competition. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. Insight selling in action.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. The best content marketers are able to squeeze every last bit of value out of a piece of content before shelving it.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

The 24 Best Online Writing Tools and Apps


Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000. Pricing: free. Pricing: free.

The Five Best Infographic Creation Tools and Services


While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. ” —  HubSpot.

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The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way."

The 18 Best Infographics of 2015


At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their own. 2014’s best information designers and animators.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain


What better way to display valuable pieces of information than through a visual format like a SlideShare? 20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. Believe it or not, Lady Gaga is one of the best marketers of our time. 13) 52 Presentation Tips (The Best of 2013), soappresentations. Mark O''Toole.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

The Five Best Pinterest and Instagram Marketing Tools


Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Google Review Count:  269. ” —  StoreYa Blog.

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The 28 Best Influencer Marketing Tools


Here are 28 of the best tools for influencer research and outreach. 1) Klout. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. InNetwork.

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Biznology’s best info on content marketing


On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Stop complicating your customer information.  . The post Biznology’s best info on content marketing appeared first on Biznology. Why big data and content marketing go together. Like this post?

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6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

B2B Conversion Tracking Best Practices


Somebody gave your company their contact information! It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. UTM parameters contain this information. One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. Form fills are great.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects. Calculate the Customer Value.

Your Employees May Be Your Best Untapped Brand Advocates


Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help.

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5 Best Practices for Improving Sales Enablement

Modern B2B Marketing

In fact, research from Aberdeen Group reveals that best-of-breed sales organizations are implementing sales enablement practices and seeing incredible results, such as: 99% overall team attainment of sales quota. 9% advantage in year-to-year revenue growth over the industry average. 4% year over year growth in average deal size. But are you getting the best results from your efforts?

15 Best Practices for Email Unsubscribes – With Examples


Here are the best practices for making it work: 1. This best practice is more about not alienating your subscribers than anything else. So I try that, but my login information is rejected. An “update your preferences” link that goes to a page like this is the next best thing. 4. Include information about when and where someone first subscribed. Hardly. Win-win!

The Best of the Best: 2015 Video Marketing Awards


This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. Aberdeen recently pointed out that the best video marketers have extremely strong technology stacks. And they deserve recognition!

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5 Of the Best Data Visualization Examples from Content Marketers


In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world. This micro content can best be described as joy-inducing because of its endless creativity.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . As you go back and scrub up your best posts, here are some best practices to remember: . 1) Prioritize. Anyway, enough lamenting. Links.

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5 Surprising Qualities the Best Leaders Possess


The best leaders actually possess a unique set of qualities that may seem counterintuitive at first. Surprising Qualities of Successful Leaders. 1) The best leaders doubt themselves. Leaders who are open to tough questions about their own abilities are more deft at adapting to change and constantly improving themselves. 2) The best leaders don't try to be completely independent.

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Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

The 9 Best Data Visualization Examples from 2015


But whoever they are (and however much they get paid), the folks behind 2015’s best data visualizations have done the following things well: Used design and/or data science to make insights from a data set easily understood. Then take a few minutes to check out this simple but beautiful visualization of who the best actors and directors thank in their speeches. (Hi Mom!).

10 of the Best B2B Facebook Pages

KoMarketing Associates

Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. Cisco had a “SuperFan”  program that recognized its best community members. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike.

6 Best Practices For More Effective Direct Mail Campaigns


This best practices guide (outlined below) that highlights key points you should keep top of mind when building your direct mail campaigns. Best Practices for Direct Mail Campaigns. 1) Adopt a data-first approach. Defining narrow segments and personalizing offers for each one will yield the best results. This approach is the core of most marketing strategies nowadays.

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