Trending Sources

Informed Customer Understanding Should Guide Marketing

Tony Zambito

Because these dynamics are unfolding at a rapid pace, it is getting harder for CMOs and their teams to resist the many cliché expressions that will suffice such as “grabbing the shiny object” or “jumping on the bandwagon”.    The temptation being great to go “all in” on the latest hot topic or trend and hope for the best. Amounting to, in reality, a series of best guesses.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Best all-in-one SEO tool suites. SEO has a lot of moving parts. Robbie Richards.

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Stop over-complicating your customer information

Biznology

I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. The Buyers Journey is much more fluid. Why are they contacting us?

The 29 Best Social Media Monitoring Tools

Webbiquity

The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Google Review Count:  345.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

Tumultuous changes in SEO best practices. … and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. Fragmented channels. Clearly more content is not the answer.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

The 29 Best Web Analytics Tools

Webbiquity

But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” —  Sample review:  “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. ” Analytics tools can ultimately help measure ROI. 29) KYA.

The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. 1) Klout. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. InNetwork.

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In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

blogging Blogging best practices Marketing Solutions blog community building blog community management blogging best practicesBy Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. And it made me ask myself how I’m deciding what to read.

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Google Review Count: 70,400. Pricing: free to $34 per year.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Google Review Count:  46,500.

The 24 Best Visual Content Creation Tools

Webbiquity

How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Best part about it is that it’s free. Visual and video content will become increasing important.” 11) Envato.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can  see how your keyword has progressed throughout time.” —  This (AccurRanker) is by far the best to date. rank checking or rank monitoring) tools. 11) SERPLAB.

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The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Inform or entertain. Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Time: A Year In Space. OK, fine. Yikes.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way."

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Uses information from public sources to reveal the websites that likely belong to the same owner. Google Review Count: 400,000.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. It’s one of the best ways to set your solution – and your message – apart from the competition. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. Insight selling in action.

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

The 24 Best Online Writing Tools and Apps

Webbiquity

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000. Pricing: free. Pricing: free.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Best Online Video Presence for a B2B Brand – SolarWinds. The goal was to keep viewers engaged, and have relevant content and follow-up information available to keep them engaged and interested. Marketing can be a bit of a thankless job. Sangram here!”

The Five Best Infographic Creation Tools and Services

Webbiquity

While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. ” —  HubSpot.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? 20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. Believe it or not, Lady Gaga is one of the best marketers of our time. 13) 52 Presentation Tips (The Best of 2013), soappresentations. Mark O''Toole.

The 18 Best Infographics of 2015

ScribbleLive

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their own. 2014’s best information designers and animators.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices. Designing Information Architecture for Interactive Stories. Simplicity of Information. Flexible Navigation.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. The best content marketers are able to squeeze every last bit of value out of a piece of content before shelving it.

B2B Conversion Tracking Best Practices

bizible

Somebody gave your company their contact information! It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. UTM parameters contain this information. One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. Form fills are great.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Google Review Count:  269. ” —  StoreYa Blog.

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The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. Aberdeen recently pointed out that the best video marketers have extremely strong technology stacks. And they deserve recognition!

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . As you go back and scrub up your best posts, here are some best practices to remember: . 1) Prioritize. Anyway, enough lamenting. Links.

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5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world. This micro content can best be described as joy-inducing because of its endless creativity.