Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. Other interesting data: E-mail is kind of a mess.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JANUARY 6, 2011

I’ve talked to several companies recently that have information-rich community websites that are going nowhere. People’s attention spans are shorter than ever and their willingness to find information is giving way to the expectation that information will find them. It takes patience to get there.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 20, 2010

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&# Here’s my advice: Do your research.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

FEBRUARY 24, 2011

B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. The best way to encourage individual contributors to participate in your social media programs is to celebrate them. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

SEPTEMBER 8, 2010

A friend of mine who manages an auto dealership tells me that many customers today come into the showroom better informed than his own salespeople. In a market in which peer information is easily obtained, the vendor becomes nothing more than one more voice in the crowd, and probably not a very important one at that.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Blogging isn’t just pushing out information, it’s responding to the interests of your market.”.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Awareness’ e-book is an important attempt to try to nudge marketers toward realizing the potential of the information they gather. Monitor Social Conversations. Manage Social Content.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 4, 2011

Now that we’ve looked at examples of Facebook best practices, what can we learn from them? The style that works best is relaxed, informal and a little edgy. The best welcome pages have lots of entry points and a vigorous, hip feel. Here are some of my takeaways: Have fun. Be personable and distinctive. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 18, 2011

The site suggests an array of thoughtful gifts based on information you provide about the recipient – everything from age and relationship status to how often the cook and their level of neatness. With a well-designed, streamlined interface and smart use of filters, Hipmunk makes it easy to find the right flight or the best hotel.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 16, 2012

Informal networking is important, Liew said, and don’t start the session with lunch. Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Half-day sessions built in lunch gatherings so that employees would network with each other.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

MAY 27, 2010

I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Essential Utility Spiceworks represents the best of what B2B communities can accomplish. Does it set the stage for a deeper discussion of social communities? Is it appropriate to a B2B setting? All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# You can use this information to prepare for a meeting, find skills or identify prospects within a region. And they’re busy. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 26, 2010

One of Alice’s best friends lives in Texas. They will find mid-level managers who hoard information out of fear that sharing will threaten their job security. Well, after listening to two teenagers talk for an hour, it dawned on me that there were people they felt very strongly about whom they had actually never met.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

SEPTEMBER 17, 2014

Editing is also about knowing where gaps exist and directing the content creators to gather more information. A longtime Wall Street Journal writer and editor, Blundell documents the almost obsessive culture at that newspaper with packing more information into less space. Editing is a thankless task.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. While those numbers have improved from two years ago, they still indicate an entrenched suspicion that social networks are at best time-wasting extravagances and at worst latent security threats. Same Old Song and Dance. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 16, 2012

The IBM Customer Experience Suite is aimed at making it as easy as possible to reach mobile customers, deliver engaging experiences and apply analytics for informed decision-making. A social analytics demo shows data from SAP overlaid on sentiment analysis information from social monitoring tools (below). Joerg Dreinhoefer, GAD.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

DECEMBER 16, 2010

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. We have achieved a goal Bill Gates coined 20 years ago called “information at your fingertips.” Want to know who said “There’s a sucker born every minute?” Barnum, BTW).

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

APRIL 28, 2011

It’s the single best piece of writing advice I’ve ever had. In writing The Joy of Geocaching with Dana two years ago, I had the chance to use one of the best opening sentence I’ve ever written: “In early 2003 Ed Manley decided to kill himself.&#. We write best about topics that stir our passion.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

AUGUST 9, 2012

To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. However, even that small number can unleash a breathtaking amount of information. Best Defense. Show empathy, but stick to the facts.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Friends are a virtual version of their real-world equivalent.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. The best way to select relevant metrics is to work backwards. ROI calculations are rarely a precise science to begin with. History and Correlation. Capturing and analyzing historical data requires time and discipline.

ROI 50

ROI Paid Content Social Marketing Webcast 50