Kaon

MAY 8, 2017

While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. GE won for best interactive mobile application, Becton Dickinson won for best trade show, and Bio-Rad won for best product launch. For more information, visit [link].

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions?

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

JUNE 26, 2019

It empowers 900+ global sales people to walk customers through data center content and to talk clearly and consistently about why Siemens is the expert, what the best practices are, and which Siemens solutions will solve the customer’s unique problem.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

JANUARY 8, 2016

And let’s think about what the best approach might be to convey this knowledge to them.” The most effective way to transfer relevant knowledge to the prospect is to engage them directly in the discovery of this information themselves. Originally posted by Gavin Finn on LinkedIn.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

NOVEMBER 3, 2015

When buyers are making decisions, they need human interaction to get all of their final questions answered, and to ensure that they have understood all of the product/solution information correctly. Buyers want to establish a relationship with the company, and even the people in the company.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Check out Kaon Interactive for more information. . Original article published on Mobile Marketer.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

JANUARY 9, 2017

Apps work best as a system, or platform. dynamic interactive experience, you should be able to create very targeted information exchanges that drive repeat visits and long term engagement. Don’t ever budget for an “one-and-done” app. If you can achieve all of the above when developing your app; 1.) evolving content 2.)

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100