Remove best

Digital B2B Marketing

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Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

“Hey…” was the best subject line in Barack Obama’s fundraising emails. Look at your spam folder, you will see numerous emails confirming your order, information or comment and you will likely see a few that still use your email username in the subject line in a feeble attempt at personalization.

Practices 100
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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Focused vertical publications are often too small to be covered by research sources.

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Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

Showing the Right Offer Information about your online behaviors and interests are widely available today. For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. Demandbase provides the specific company and company information.

Planning 100
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Understanding Intent Behind Content Consumption

Digital B2B Marketing

Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. It is very similar with content. In Practice.

Intent 100
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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

B2B Marketing That Meets Needs Today, most sophisticated B2B marketers are focused on providing information that allows buyers to meet their business needs. It is a level playing field you can be the best team, with the best marketing and the best solution. The outcome is really good marketing and business results.

B2B 100
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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

It doesn’t matter if the email address was collected legally, or even if the privacy policy connected to a form they filled out saying their information would be freely shared with anyone who asked for it. They certainly were not opting in to receive emails from you. What Are You Really Buying? Or to scrape them from forums. .”

Opt-in 100
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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Can marketers help?

Amazon 100