Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 20, 2007

If the company is of interest, it should be fairly easy to request for additional information. There really are different best practices for each of these. The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. This was probably the best feature of Outlook 2003 as you can quickly scan emails as they come in.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

JUNE 22, 2008

Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away. Another consideration is to ask subscribers what type of information they would like to receive.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

JANUARY 27, 2008

With this additional information, you can target these people accordingly. The best bet is to conduct tests to see if this boosts response. Slightly change a headline or subject line in emails sent to different contacts using standardized information in your database. then the cost to re-build your database.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

FEBRUARY 1, 2009

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. I see Twitter as a huge knowledge share where people continuously pass around information. I do have some other posts that I'm working on that get more into tips and tricks so stay tuned. Why do I Twit?

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. Add a privacy agreement. Good luck!!

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. It means that you should experiment with putting this information into a PDF and placing a form in front of it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MAY 14, 2007

Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Make sure that this is the case. Make sure you add the call to action high up in the email. Have fun with your emails and good luck!

Tagging 100

Tagging Paper Email Marketing Webinar Metrics 100

Anything Goes Marketing

JANUARY 18, 2009

Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible. Twitter and Customer Service Recommendations This topic is a new one and this post is more of a brainstorming session then "best practices".

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

NOVEMBER 15, 2009

They are some of the best and brightest out there. The marketing organizations that have the right people and are using the best practice strategies will have the most success. I hope you enjoy it and I encourage you to follow the Tweeters that I mention below. Waterfall is center of all marketing. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. Therefore another metric may be the number of emails sent using automated campaigns and/or the number of programs executed.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

APRIL 30, 2006

It goes back to that concept of thinking about your target audience and what typre of informational that they would want to provide (not just willing to provide) rather then just thinking about the information that you want. "But she feels like she'll get something immediate back from filling out our form, so it's a good thing.""

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

NOVEMBER 11, 2007

Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails. Lastly, notice how the original email header info (from, sent, to information) was used. Tags: email personalization techniques , email best practices. This made the email more authentic.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. A definite email best practice is personalization and I believe that Twitter is just an extension of this. Have a look at Karl Roche's excellent post on Twitter for events for more information.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. Your best bet is to have a clearly laid out blog blue print and policy that you are your team can easily follow. It may come back to bite your bloggy ass. If you're mean and degrading to others, you will probably cause a firestorm.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

JANUARY 8, 2008

Over the next 5 days we were treated to an entertaining and informative tour through the rain forest and beautiful country side of Costa Rica until we reached the beaches on the pacific side for a few extra days. providing multiple touring options that enabled us to do what we wanted. being as flexible as possible.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them. Easy question - when they're ready to buy them!!

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. We use a technique called "Progressive Profiling" where we collect addition information over time and build a more complete picture for the sale team. Event triggered communication. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 20, 2009

Aberdeen has reported that the Best-in-Class organizations are have doubled the bid-win-ratio on nurtured leads compared to their peers who have launched lead nurturing programs. For more information on this topic, see The Buying Process; Auditing your Content Assets. Focus on leads that are in the funnel.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

JULY 15, 2006

Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. You can have a contest for the best blog posts, have a different writer each week.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

DECEMBER 15, 2008

The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Let's assume that the marketer may not know all of this information just yet. My recommendation is to use the right messaging based on what you know about the contact.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

JUNE 24, 2007

Points are awarded to the people with the best answers by the people who asked the questions. This is really win win at its best. I hope that you have found this informative and I wish you luck on building your online community. These questions are sent to the community daily via email. These points are called expert points.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

OCTOBER 11, 2006

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

AUGUST 3, 2009

You can use this information for a future campaign and share the results with your followers. Technorati Tags: Twitter , HooteSuite , Facebook , Social Media , Engaging Twitter followers , Best practices Twitter. Creating Surveys for Twitter Followers. Use a tool like PollDaddy to engage your Twitter followers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. Best Story for Last Almost three years ago I married my wife. In a few short months, the group has 32 members without having done any advertising.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. I've also added my most popular posts which demonstrates some of my best (or worst work). I must admit that I'm still tweaking my blog daily to improve my conversion rate but here is what I've found from my own experiences. Blogger Beta 2.0

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. According to Motoring File , a select number of Mini owners around the Chicago, New York, Miami and San Francisco areas were asked to submit some basic information and are then sent a keyfob (key chain item that can contain data). I digress.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

MAY 28, 2006

Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. Let them spend the $$ on usability and copy some of the best practices that they use. However, is that what people really want to see? Focus on your objectives which includes who your target market is.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100