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5 Best Practices for Engaging a Global Audience

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Here are 5 best practices to follow: Identify Themes for your Messaging. Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. Content that’s created for the sake of it will end up in the trash bin.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft. Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas. AI scraping is idea stealing.

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How to Build a Customer-Centric ABM Experience

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Companies are not seeing the success they anticipated because they’ve failed to recognize that ABM should be about building a customer-centric experience that reaches the right buyer, at the right time, with the right information. Successful ABM: Implements best-in-class, targeted, and focused marketing. It’s a win-win scenario.

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Behind the Buzzwords: Omnichannel

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Instead of developing a strategy and choosing the channels that are best-suited for delivering results, too many marketing professionals instead opt to bombard customers through any and every channel with no regard to where they are in their buying process , leading to a classic problem of “quantity over quality” and causing frustration.

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The 2022 Gift Guide for Marketers

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How is marketing supposed to make informed decisions without accurate and up to date information from sales? Did you know only 7% of salespeople consider leads from marketing as “very high quality”—and a meager 28% said marketing was their best source of leads. Form Fills with Real Information . Oh, the sales team!

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Five Signs You Aren’t Getting the Most Out of Your Chat Tool

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The best chat tools are capable of orchestrating personalized conversations based on information your prospects provide along the way. You must know what informational needs a person has based on both their stage in the buying process and their responses to progressive profiling questions. But an early-stage user does not.

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How to Make Your Inside Sales Team a Strategic Bridge Between Sales and Marketing

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For more helpful information about this topic, read “ How to Align Sales and Marketing Teams.”. Inside Sales can be the best source of information about issues on the ground. In addition to informing your efforts, you build allies and make the Inside Sales team a more strategic partner. How is a sales-ready lead defined?