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Industrial Marketing Today

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Content Marketing Delivers Lead Insight to Sales

Industrial Marketing Today

See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing or if you prefer, inbound marketing with content brings them qualified sales opportunities to do what they do best – win more deals, build stronger relationships and become a valuable resource.

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Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics?

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. At Tiecas, my industrial marketing company , we use inbound marketing tactics to help our industrial clients generate more leads and drive sales from their Websites.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

In the past, it was virtually impossible for me to reach these people with traditional outbound marketing. Inbound marketing with content doesn’t get any better than this! As a result, people from all over the US, Canada and as far away as Spain and New Zealand have found our site, contacted us and some of them are now clients.

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. Compile individual posts and comments into a comprehensive white paper or a “Best Practices Guide.” A sure sign of that is the number of conversations that I have had recently with my current clients and new leads.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.