Martech

MARCH 7, 2024

Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. To me, the most impressive technology I experienced was the event app itself. It left me with the impression that we are still chasing the shining new technology instead of performance improvement.

Marketing AI 98

Marketing AI Work Management Marketing Management Vendors 98

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Zoominfo

FEBRUARY 21, 2023

Here are a few of the best lessons we learned from this great season. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter. Acting is all about selling yourself, and good impressions can make or break you. If it’s a closed door, it could lead to an open door.

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

NuSpark Consulting

FEBRUARY 3, 2023

Impression Measurements Impression metrics are one of the best ways to track out-of-home advertising. With impressions, you can accurately measure the number of people that will walk past your advertisement and see its content. The bottom line is to choose the method that works best for your brand and location.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Marketing Insider Group

MARCH 6, 2023

Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Remember, answering your audience’s questions via video content is one of the best ways to establish credibility in your industry. There’s 4 main reasons why you should start creating video content ASAP.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Why we care.

Cost 106

Cost Advertisements Advertising Automation 106

Sprout Social

MARCH 28, 2024

Identify the best hashtags for your brand Have you noticed that a particular hashtag has a high follower count and consistently drives engagement on your company’s posts? Adding LinkedIn hashtags to your organic content can help it reach an even broader audience, but you need to be strategic to make the most of them.

Linkedin 101

Linkedin Analytics Work Management Marketing Management 101

Go Beyond SEO

MARCH 20, 2024

Choose Amplify Visibility to amplify your clinic’s visibility and drive impressive results. When it comes to selecting a plastic surgery PPC agency , you want the best in the business. Their commitment to delivering impressive results makes them the ideal partner for your plastic surgery PPC needs.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Zoominfo

MAY 1, 2023

In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Marketing Insider Group

FEBRUARY 12, 2024

Clear navigation, concise content, and a clean layout are your best friends. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. A study found that 94% of first impressions of a brand’s website relate to its design. Yeah, don’t be that website. What are they saying about your website?

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Webbiquity

MARCH 10, 2022

The company posts content about how its customers can get the best deals on work van equipment. Branding is about establishing a unique impression of your company. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. Establish a Unique Value Proposition.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. You have a limited amount of time to make an impression, so make it count.” Testing and Iteration Crafting a perfect cold open may take some experimentation.

B2B 124

B2B Storytelling Impressions B2B Sales 124

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Kahneman puts it this way: "System 1 continuously generates suggestions for System 2: impressions, intuitions, and feelings.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

ScanmarQED

JANUARY 10, 2024

This is something that MMM is particularly strong on: where to spend by marketing budget in the best feasible way. Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms. How much advertising budget do I need?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Content Marketing Institute

JULY 15, 2021

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute. Here’s how to motivate recipients to open your emails.

Practices 145

Practices Best Practices Impressions Email Marketing 145

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. However, we did our best to create an even playing field. Impressions: Quantity vs. Cost LinkedIn took the lead with almost double the impressions (32,658) compared to Google Ads (17,218).

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Matchcraft

MARCH 7, 2023

Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube. View Rate: The percentage of impressions that resulted in a view, calculated as views divided by impressions. Views: The number of times your ad was actually watched by users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

BOP Design

OCTOBER 30, 2023

In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects. Optimize your content in accordance with SEO best practices to enhance Google rankings. It holds the power to shape perceptions and influence potential clients and partners.

Marketing Websites 108

Marketing Websites Conversion B2B Design 108

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Use these additional tips to find the best ones for you: Don’t use too many of them.

Social Media 154

Social Media SEO Cost Per Click Media 154

Televerde

MARCH 21, 2023

Their role is to help move prospects through the sales pipeline using their impressive SDR skills. We’re going to dive deep into the world of SDRs and expose six of their best superhero traits. The best SDRs have impressive interpersonal skills that make them a superpowered part of the sales team.

Top of Funnel 98

Top of Funnel Sales Qualified Leads Ideal Customer Profiles Banners 98

Martech

SEPTEMBER 25, 2023

So GA4 scales in multiple different ways to best suit real-world businesses. There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. Q: The first one is, GA4 doesn’t do as much as Universal Analytics.

Marketing Analytics Tools 128

Marketing Analytics Tools API Analytics Impressions 128

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate Here’s a simplified formula to figure out your engagement rate: Total interactions / total impressions x 100 = engagement rate percentage To calculate your YouTube engagement rate , start with your total video interactions. Below we dig into actionable ways to improve your YouTube engagement rate.

Youtube 98

Youtube Work Management Social Networks Eye-Tracking 98

Choozle

NOVEMBER 14, 2023

Therefore, the best way to grow the business impact of your paid search programs is to invest in upper and mid-funnel tactics that drive more prospects into the funnel. You’ll want to measure awareness metrics like impression or impression share.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Not all social channels tell you both reach and impressions.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

Social Media 130

Social Media Media B2B B2B Thought Leadership 130

RebelMouse

JANUARY 23, 2024

RebelMouse is the best CMS for Core Web Vitals and performance, which are both crucial for SEO. The way to see the best results is by building these into your process. It should be continuous, and that’s where we have seen the most impact and the best results. This shouldn’t be a one-and-done process.

SEO 64

SEO Lead Scoring Lead Ranking Case Study 64

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Search Engine Journal

SEPTEMBER 6, 2021

TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What Makes A High Performing Ad On Its Platform appeared first on Search Engine Journal.

Ads 138

Ads eCommerce Impressions Video Marketing 138

Oktopost

JANUARY 8, 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Vidyard

NOVEMBER 11, 2020

You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Video Sales Letter Examples 4.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Tailor Landing Pages to Align with Ads First impressions are everything. But figuring out what works best can be a challenge.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

FMG Suite

MARCH 7, 2024

First impressions are lasting, and that’s true for your website,” said Idea Decanter Co-founder Laura Garfield. When you add the eye-catching motion of a custom background video to the top of your homepage, you make a powerful, memorable impression … and that goes a long way!” Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Stevens & Tate

DECEMBER 4, 2023

Also, cheap is not the best approach as well. Getting one premium item vs many less expensive items can make a big impression. Consider creating distinctive, eye-catching packaging that sets your brand apart on the shelves and leaves a lasting impression. Really think about what branded items will really parallel your brand.

Advertising Agencies 95

Advertising Agencies Guerilla Marketing Merchandising Branding 95

Adobe Experience Cloud Blog

MARCH 11, 2020

You must make a great first impression, and every time a customer engages with your branding, your products and services, and your organization is the first impression. In the experience economy, the companies that deliver the best customer experiences enjoy a great competitive advantage. Enact empathy for your customers.

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173