Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. Image credit: HubSpot. Mobile Friendliness.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. A search engine’s goal is to provide the best possible answer to your search query. Your best long-term ROI is going to come through organic search.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

KoMarketing Associates

JANUARY 19, 2022

So being able to create personalized experiences at scale and test what works best can be extremely powerful. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. HubSpot is a CRM platform widely used by B2B marketers.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. This lack of control over what’s visible creates the risk that your best content will get lost in the mix without ever being seen by some potential customers, even if they visit your page.

Social Media 362

Social Media Media Business Custom Publishing 362

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences. Optimizing marketing workflows.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. Some of the best links are earned organically. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! The best strategy when it comes to action words is to keep them simple.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not. Let's dive in.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

DECEMBER 22, 2020

Sharing keyword intelligence is a standard best practice. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Udemy - Best Selling Online Courses. Share PPC insights on best performing headlines and descriptions.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). This change has forced marketers to reexamine all of their FAQ markups and consider which pages are the best fit for specific questions and answers. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Marketing Insider Group

DECEMBER 20, 2021

Content audits answer important questions like: Which content is performing best? HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. How can I optimize it even more? How can I fix it?

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing. Fiona McEachran looks at eight helpful free SEO toos, ranging from the widely used (e.g., 5 Free Web SEO Analysis Tools by Blogging News Technology.

SEO 100

SEO Tools Best Practices SEM 100

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 5 Best Practices for B2B Content Marketing in 2020. Table of Contents.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. However, a strong content strategy can be boiled down to certain elements that help ensure your content is not only high quality but will also best serve you and your audience. What is content engagement?

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

ClearVoice

JULY 31, 2023

According to a HubSpot study , businesses prioritizing blogging are likely to experience 13x higher ROI than those who disregard it. Another HubSpot survey found that one out of three marketers is using their blog to land on search engine results pages (SERPs).

Marketing & Strategy 95

Marketing & Strategy Ad Building Thought Leadership Lead Scoring 95

SmartBug Media

AUGUST 31, 2022

SEO tools can uncover areas of opportunity and identify issues and weaknesses that might prevent you from ranking in the search engine result pages (SERPs). HubSpot Website Grader. HubSpot Social Media Management Software. With HubSpot, you can run all your social media campaigns from one central location. OrgChartHub.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

accelerate agency

FEBRUARY 26, 2023

Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Valasys

FEBRUARY 19, 2024

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. By implementing SEO best practices, businesses can then attract larger organic traffic, increase their engagement, and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Navigate the Channel

AUGUST 21, 2023

Consistent quality content leads to audience retention, increased brand awareness and conversions, generation of industry authority and thought leadership, higher SERP rankings and loyal brand advocacy, HubSpot reports. Consult your metrics to see what works best from which scenario.) Case study, anyone?

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Images. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Best used when: you want to boost search visibility and build a knowledge hub for your audience. Best used when: you want to boost search visibility and build a knowledge hub for your audience.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Blogging is one of the best ways to show up for your audience consistently. Choose the methods your target audience will resonate with best. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum. Source: Semrush.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

accelerate agency

APRIL 26, 2021

We’ve compiled a list showing some of the best tools for different aspects of marketing, whether you’re a small business or an enterprise-level organization. The best digital marketing tools to grow your business. And the “Moz Bar” extension for Chrome gives you instant metrics while viewing any page or SERP. Analytics tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. We’ve tried different methods and these five steps worked best for us. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Who are they?

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Contently

APRIL 4, 2023

Not to mention: Measurement is more important than ever, so when you know what performs best, you can maximize the ROI of your content marketing efforts, too. Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. To find out what campaigns or pieces of content perform best, you can conduct an A/B test. It’s the sentence or two that appears in search engine results pages (SERPs) below a title.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98