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How to Enrich Data in Your HubSpot CRM with ZoomInfo

SmartBug Media

Trusting that the data in your HubSpot CRM is accurate and up to date reduces awkward moments of not knowing a prospect’s job title or trying to reach out to a contact who no longer works at your target company and finding yourself penalized for emailing unverified addresses.

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HubSpot Best Practices: How to Report on Properties that Constantly Change

SmartBug Media

Lucky for marketers, HubSpot has an array of marketing automation features that allows you to not only keep track of these constant changes, but also to update them in real time. HubSpot also released custom reporting that allows you to capture the information you need in a variety of visuals. Navigate to your HubSpot Deals.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Consider factors such as company size, industry segment, job titles, and pain points. Segment your email list based on demographics, behavior, or engagement levels to deliver targeted messages that resonate with each segment.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

This post delves into ways to make sure your email campaigns bring the best results. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts. Here are eight strategies to optimize your email marketing efforts and maximize your ROI.

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Contact Data Hacks for Advanced HubSpot Users

SmartBug Media

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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