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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner. Funny enough, this technical SEO is not all that technical.

SEO 98
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How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Hubspot

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. Image SEO Best Practices That We Learned. Cliché: A picture is worth a thousand words.

Hubspot 74
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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

You use a template! PPC Plan Template. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101
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Designing for Humans and Bots, Too: How a HubSpot Designer Approaches SEO

Hubspot

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not. Let's dive in.

Design 68
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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. By implementing SEO best practices, businesses can then attract larger organic traffic, increase their engagement, and drive conversions.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Then, grab your free planning template to master on-page SEO. You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Step 7: Stay Current on SEO News & Practices. Step 1: Make a List of Topics.

SEO 101
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The universal digital marketing audit

Velocity Partners

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Aligning those goals with the best channels and KPIs. Meaning, Metrics and Mojo.