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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner. Funny enough, this technical SEO is not all that technical.

SEO 98
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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. What is a pillar page?

Keywords 118
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How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Hubspot

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. Image SEO Best Practices That We Learned. Cliché: A picture is worth a thousand words.

Hubspot 74
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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand. Revenue Growth.

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! The best strategy when it comes to action words is to keep them simple.

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Designing for Humans and Bots, Too: How a HubSpot Designer Approaches SEO

Hubspot

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not. Let's dive in.

Design 68
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sharing keyword intelligence is a standard best practice. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Udemy - Best Selling Online Courses. Share PPC insights on best performing headlines and descriptions.

PPC 101