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JANUARY 23, 2013 Link-Building Best Practices for Targeting a UK Audience
To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy. So to make sure you're also strengthening your website's off-page SEO, in this post we'll discuss a few link-building best practices for targeting a UK-based audience. or.de.
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OCTOBER 16, 2012 87 More Vital Social Media Marketing Facts and Stats for 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ).
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MARCH 1, 2012 Best Cool SEO Tools of 2011
Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.
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FEBRUARY 1, 2010 (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here. and ROI. Urs E.
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SEPTEMBER 4, 2012 Book Review: The B2B Social Media Book
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” “Emulate the best, not your competitors.” Stop now.
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JUNE 5, 2012 6 SEO Tools to Analyze Your Site Like Google Does
Perhaps the best way to understand the way Google sees your site is to ask Google. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. The Screaming Frog SEO Spider is a search marketer's best friend. 5) HubSpot's Page Grader. 6) HubSpot's Marketing Grader. and a Google bot! 1) Webmaster Tools. 4) SEOmoz PRO Tools.
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HUBSPOT Everything Marketers Need to Know About Google's Panda Updates
| FRIDAY, NOVEMBER 18, 2011
Others were punished severely in the SERPs
for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link Practices
. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs
when Google punished them for getting links to product pages from irrelevant sites. If you don't know where to start, the best
way to make social media work for you is to start by distributing your content there. Connect with HubSpot
We all learned a lot after this year's Google Panda updates. MORE >>
HUBSPOT Answers to Your Top 7 Questions About the State of SEO in 2012
| THURSDAY, AUGUST 23, 2012
SEOmoz CEO Rand Fishkin and HubSpot
Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs
. They know that the best
content comes from awesome authors, and Google obviously wants to return the highest quality content possible in their search results. Follow the guidance from Google Webmaster Tools for additional best practices
. 1) If I'm just getting started in SEO, where do I begin? MORE >>
HUBSPOT 10 Places You Can't Afford to Publish Mediocre Marketing Copy
| TUESDAY, JANUARY 22, 2013
Employ your best
copywriter for these 10 areas where you simply can't afford to have mediocre marketing copy. Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs
and social media. It's what readers will see in the SERPs
, social media, and their inboxes. Here, look at the ads that pop up in the SERPs
for the search term "PPC Agencies." Hey, those blog posts aren't going to write themselves! MORE >>
HUBSPOT How Even YOU Can Master PPC Campaign Management [TEMPLATE]
| THURSDAY, NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP
) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs
and help you generate leads. As you can see, your template reflects these best practices
, providing space for several different campaigns, AdGroups, and ad variations within those AdGroups. MORE >>
HUBSPOT 12 Places Businesses Should Be Collecting Online Reviews
| TUESDAY, OCTOBER 23, 2012
has also come under fire over the past four years for some slightly shady practices
, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("pay us money and we'll push bad reviews down!"), so savvier consumers have learned to look at Yelp! They've been at it since 2004, so they've amassed millions of viewers over the years -- plus their results get indexed in the SERPs
. Another nonprofit site, the BBB evaluates all types of businesses against a set of best practices
for how businesses should treat the public. MORE >>
- How You (and Rick Santorum) Can Fix a Damaged Search Reputation HUBSPOT | FRIDAY, JANUARY 6, 2012
- 6 Steps to Creating a Successful SEO Strategy HUBSPOT | MONDAY, AUGUST 22, 2011
- Google's Pending Algorithm Update to Penalize Over-Optimized Content HUBSPOT | MONDAY, MARCH 19, 2012
- Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week HUBSPOT | SATURDAY, JUNE 9, 2012
- Deconstructing the Qualities of High Quality SEO Links HUBSPOT | FRIDAY, MARCH 2, 2012
- 7 Silly Google+ Business Page Mistakes to Fix NOW HUBSPOT | MONDAY, DECEMBER 5, 2011
- Google Changes Algorithm to Punish Content Farms HUBSPOT | SUNDAY, FEBRUARY 27, 2011
- 11 Ways to Totally Screw Up Your Inbound Marketing HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
- Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week HUBSPOT | SUNDAY, DECEMBER 16, 2012
- Your Topmost Misguided Myths About PPC. BUSTED HUBSPOT | MONDAY, MARCH 19, 2012
- 30 Careless Mistakes That Will Totally Muck Up Your Marketing HUBSPOT | WEDNESDAY, JANUARY 9, 2013
- The Top 8 Priorities for Any One-Man Marketing Team HUBSPOT | FRIDAY, APRIL 5, 2013
- 3 Strategies for Getting Found in a Mobile World HUBSPOT | WEDNESDAY, JUNE 8, 2011
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