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Link-Building Best Practices for Targeting a UK Audience


To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy. So to make sure you're also strengthening your website's off-page SEO, in this post we'll discuss a few link-building best practices for targeting a UK-based audience.

Best Cool SEO Tools of 2011


Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). HubSpot ). HubSpot ).

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Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” “Emulate the best, not your competitors.” Stop now.

6 SEO Tools to Analyze Your Site Like Google Does


Perhaps the best way to understand the way Google sees your site is to ask Google. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. The Screaming Frog SEO Spider is a search marketer's best friend. One of the best features of Grader is its top tips to help increase scores. and a Google bot! 1) Webmaster Tools. Yikes.

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10 Places You Can't Afford to Publish Mediocre Marketing Copy


Employ your best copywriter for these 10 areas where you simply can't afford to have mediocre marketing copy. Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. 2) Blog Titles. Kind of.

48 Phenomenal SEO Guides, Tips & Tactics


SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. What are the current best practices (and which aren’t worth spending time on) in each area? Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. * 4 STARS (would be five if not for the popups).

12 Places Businesses Should Be Collecting Online Reviews


has also come under fire over the past four years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("pay us money and we'll push bad reviews down!"), so savvier consumers have learned to look at Yelp! mean, we might all be able to rattle off one or two sites ("Yelp! Until today. you know.

The Ultimate Online Editing and Proofreading Checklist


Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Don't forget on-page SEO best practices. on-page SEO best practices , incorporating your targeted keywords into the page/post title, URL, headers, and body content (especially within the intro) where appropriate -- without over-stuffing? Topic Selection. creating.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices.

58+ Resources to Master SEO Copywriting


Hubspot does a great job explaining what SEO really is. If you don’t have a clue about SEO copywriting this is the best place to start your journey. 2. Don’t miss this unbelievable opportunity to learn from one of the best in the industry. SEO: 6 Ways to Craft Better Meta Descriptions That Rock The SERPs. SEO Copywriting: 25 Best Practices for 2014.

The Biggest SEO Shakeups of All Time


Note: if you need a refresher on SEO best practices, be sure to check out our updated guide, Learning SEO From the Experts.). In 2007, Google said goodbye to its standard, 10-listing search engine results page (SERP), and said hello to an integrated system that incorporates results from Google News, Images, and other verticals. Like, not even remotely close. ”).

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A Handy Guide to Optimizing Your Social Media Channels


Below are some best practices you can implement and experiments you can run for optimizing your social channels. To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Figure Out the Best Times to Post. is the best time to tweet. Facebook.

Everything Marketers Need to Know About Google's Panda Updates


Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and for Shady Link Practices. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. Connect with HubSpot


The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. Congrats!

7 Ways to Speed Up Your Content Creation


In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns. Think about it: If you don’t know who you’re writing for or how to best reach them, how are you going to nail your content execution efforts on the first try? The best solution to this challenge is to take away the power of your inner critics.

Answers to Your Top 7 Questions About the State of SEO in 2012


SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. Before I get into some nitty gritty tips, let's get one more general best practice out of the way. Quick wins.

Deconstructing the Qualities of High Quality SEO Links


As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. And so we don't offend anyone, we'll use HubSpot as an example.


The Top 8 Priorities for Any One-Man Marketing Team


HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. The best way to guard against wasting your time creating content is to create and use buyer personas. Especially for a small business.

Google's Pending Algorithm Update to Penalize Over-Optimized Content


What Google's Algorithm Update Means Practically for Marketers. If you're choosing what to write about based on the keywords you want to be found for, you don't have the reader top of mind; and Google is doing everything they can in its algorithm not to reward such sites in the SERPs. Connect with HubSpot What Cutts Revealed About the New Algorithm Update.

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week


To add a little spice to the SERPs and earn some quick wins for your marketing team, try pay-per-click (PPC) ads. These email templates can be installed right into your current HubSpot account, through a free trial of HubSpot’s email tool, or you can use the raw HTML code in your current email service provider (ESP). Happy Sunday, marketers! Get ready! Read the full story here.

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30 Careless Mistakes That Will Totally Muck Up Your Marketing


There's no secret sauce, but your best bet is to be aware of some common screw-ups, and well. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Always do your best to make at least the top of your forms display above the fold of your web page. We've all had those moments. To all 5,000 people.

7 Silly Google+ Business Page Mistakes to Fix NOW


Google+ business pages are a phenomenal platform for sharing photos, and there are a few best practices for leveraging your photo sharing there. If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results.


15 Ways to Make Your Social Media Strategy a Complete Fail


In best case scenarios, your social media strategy could stagnate. Practical Fix: You don’t need to convert into an analyst overnight, but you should pick a handful of metrics to track and analyze on a regular basis. Practical Fix: It’s an unfortunate fact that Facebook never takes a day off. Monitor engagement and test continually to find what works best for your rganization.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


What are the best practices? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. This includes not just your typical list of the people you sell against, but also search competitors -- those who appear in SERPs for the terms for which you''d like to rank. Where do I start?

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The ABCs of Content Marketing: A Glossary of Terms


An editorial calendar is like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy. These posts are typically a content marketer''s best friend because of the tremendous SEO value they provide. Agile. And trust me, there will be failures.).

Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week


But I didn't write any of them -- these are the best stories from around the interwebs this week that you may have missed. HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. I had to start with this one, because it is so cool ! You bet your buttons it would be -- which is why we at HubSpot partnered with HootSuite to make that possible. have a story for you.

6 Steps to Creating a Successful SEO Strategy


Keep your list updated and prioritized by what web pages will help you to best achieve your business goals. Step 5: Stay Current on SEO News & Practices. Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity. SEOBook.

Your Topmost Misguided Myths About PPC. BUSTED


So to help put the effectiveness of PPC in perspective, we've gathered the most common myths we hear from marketers every day about why they rely so heavily on paid search, and will do our best to explain why these common assumptions should be considered more critically if you want a healthy search strategy that drives traffic, leads, and customers. Connect with HubSpot right?


11 Ways to Totally Screw Up Your Inbound Marketing


It's a huge miss not to ask them about the conversations they're having, prospect pain points, and learn who the best prospects are and how to market to them. 2.) While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. 4.) Connect with HubSpot

How You (and Rick Santorum) Can Fix a Damaged Search Reputation


If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Where do you stand in the SERPs for those terms? Connect with HubSpot

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. HubSpot on. Image Credit: Medium.


Google Changes Algorithm to Punish Content Farms


At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a marketer, you no longer have to compete with low-quality scraper sites and content farms for high results on the SERP (Search Engine Results Pages). Free Download - Improving SEO: A Practical Guide. Connect with HubSpot

3 Strategies for Getting Found in a Mobile World


Mobile apps probably provide the best experience for mobile users especially on the iPhone where developers utilise the features of the phone. I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base. Connect with HubSpot