Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Not even the world’s best data scientists could keep up with that amount of information on their own. It is much harder for enterprise brands with millions of consumers.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Best Lead Generation Tools. Let’s start with the best tools for lead generation and email marketing. That makes the combination of on-page lead generation and email marketing software the best lead generation duo. Email Address Finders.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Martech

APRIL 10, 2024

By following the best in the business. LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” How do you keep up with all those changes?

CRM 93

CRM Work Management Marketing Management Marketing Automation Services 93

SmartBug Media

MAY 27, 2022

Customer Loyalty Programs. For example, if you have a loyalty program where after a customer purchases five items, they get a sixth free, your CRM can track and store that data, ensuring your customer loyalty program is seamless—and rewarding. This encourages loyalty and increases the lifetime value of your customers.

CRM 92

CRM Tools Best Practices Loyalty 92

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Source: HubSpot. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). This one’s a given.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Martech Advisor

JANUARY 8, 2020

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. Top 5 Best Practices to Calculate Marketing ROI. HubSpot’s Marketing ROI Formula. However, this is debatable. What Is Marketing ROI?

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Content Standard

MARCH 12, 2024

But here’s the catch: earning that loyalty is harder than ever. Patagonia has earned customer loyalty because they don’t just talk about their gear. Fear-based messaging is a tactic best left in the dust with disruptive pop-up ads. Hubspot excels at the art of content diversification and merchandising.

Media 95

Media Brand Identity Branding Storytelling 95

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Zoominfo

OCTOBER 28, 2020

The other quadrants include customer loyalty , market expansion, and company transformation. Driving revenue by retaining existing customers is the name of the customer success game ,” according to HubSpot. Strategies that can drive even more revenue — like cross-selling and upselling — have huge ROI.” — HubSpot.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Vision Edge Marketing

APRIL 25, 2023

We compiled some of the advice we’ve offered to CXOs into this post with a focus on four proven strategies and included some B2B examples to illustrate the ideas. Strategy #1: The Power of Keeping Your Best Customers This first strategy focuses on customer retention. This is crucial for B2B companies in tough economic times.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. The best way to do this is to produce highly focused content that caters to a small segment of your audience. Instead, it aims to empower readers with relevant information, making it easier for them to make the best possible choice.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Let’s take a closer look at the pros and cons of blogs and podcasts, the audiences for each — and when offering both is best. If you already have a CMS, such as HubSpot , it’s simple to add a blog.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

FEBRUARY 13, 2023

HubSpot Payments Best Bang for Your Buck Image Source HubSpot Payments accepts all major credit cards, ACH payments, and recurring payments. Square Best Third-party App Integration Image Source Square is most well-known for its mobile payment terminals, but they also offer POS systems and other terminal types.

Small Business Marketing 47

Small Business Marketing Work Management Budget Programs Best Practices 47

Navigate the Channel

MARCH 13, 2023

As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. It’s given to you from your most-valuable business asset, your customers. Why is Customer Feedback So Invaluable?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. However, it can be difficult to do so when different channels have different best practices and requirements. [It] It’s about nurturing customer loyalty and advocacy.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Mailmunch

MARCH 29, 2021

this article goes into the best choices to get started with. Incentivize customer loyalty. How to Choose the Best Free Email Marketing Software? The best free marketing tools can help grow your audience and increase sales , but how do you find one that ticks all of your boxes? What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Marketing Insider Group

MARCH 30, 2021

Source: HubSpot. It will show you how to get from the initial product development stage to launching, marketing, selling, and building customer loyalty. To make the best buying decisions possible, customers need both marketing types at different stages of their buying journey. Which posts are performing best?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Marketing Insider Group

NOVEMBER 22, 2021

Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Leverage your best performing content. Two important things to cover here: First, do you know which content of yours is performing best? Improve SEO best practices. Quick Takeaways.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

SmartBug Media

JANUARY 10, 2024

Improved customer experience: A structured process enables personalized interactions that enhance customer satisfaction and loyalty. A marketing agency can help implement initiatives such as lead scoring that enable sales to focus on the best leads. The best agencies prepare your business for a journey of growth.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Hubspot

NOVEMBER 13, 2023

Identify and match with them to increase customer loyalty and word-of-mouth. What to Consider When Selecting Packaging for Your ecommerce Business My best word of advice when deciding on your ecommerce packaging? For me, that careless packaging highlighted a lack of care and effort. Consumers have certain expectations for packaging.

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Only B2B

NOVEMBER 30, 2020

marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Content marketing boosts brand awareness, sales, loyalty, and interactions. . HUBSPOT – THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT . HubSpot is the major player in tackling content marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn. Jump straight to your team to read all about the perks of direct communication with your audience.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Hubspot

MARCH 10, 2020

And with marketing tools like HubSpot , you can use local audience targeting directly in your software. We've been fans of the blog for a long time at HubSpot. Plus, with HubSpot's marketing tool , you can get instant SEO suggestions for your blogs as you write them. Create a loyalty program. Build an email list.

Promotion 95

Promotion Business Loyalty Hubspot 95

Hubspot

OCTOBER 25, 2018

But which franchises are best suited for your budget and skill set? I've compiled a list of the best franchise opportunities to select from. Best Franchises Overall. It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. Best Franchises to Open and Own. McDonald's. Great Clips.

Paid Search Agency 100

Paid Search Agency Best Practices Advertising Agencies Budget Programs 100

Outgrow

MARCH 18, 2024

Take a moment to explore and understand which tool aligns best with your objectives. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts. Before diving in, let’s address a basic question, shall we? What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Take a moment to explore and understand which tool aligns best with your objectives. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts. Before diving in, let’s address a basic question, shall we? What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Anyword

OCTOBER 24, 2023

You can also use Anyword’s Data-Driven Editor to create variations of your content based on your personas and best performing messaging. Track copy performance across channels (LinkedIn, Hubspot, Google, Meta…) in real-time. This can lead to a better customer experience and stronger brand loyalty.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Hubspot

JANUARY 20, 2021

Other brands, including National Geographic and Instant Pot, have followed suit , creating their own community-focused groups to inspire action, encourage engagement, and increase brand loyalty. Even HubSpot recently created its own private group, Marketer to Marketer. As Gary Vaynerchuk told HubSpot's CEO Brian Halligan , ".

Facebook 101

Facebook Business Hubspot Privacy 101

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Valasys

APRIL 15, 2024

Here are a few popular options: User-Friendly Platforms: Mailchimp and HubSpot cater to a broad user base with intuitive interfaces and user-friendly features. This fosters long-term relationships, builds brand loyalty, and ultimately fuels business growth. Advanced Solutions: For more complex needs, consider ActiveCampaign or Marketo.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Have you heard of CAN-SPAM ?

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101