chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Finally, on a more personal note, 2021 was a remarkable year for HubSpot’s platform ecosystem.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Only B2B

MARCH 10, 2022

You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Are you ready to discover the best B2B lead generating tactics for your company? HubSpot provides a CRM for free. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. HubSpot : 5%. And get advice on how to find out what’s best for your needs. The ESP industry’s long tail. Constant Contact : 3%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Analyze data: Which show activities yielded the best ROI?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

nDash

MAY 10, 2021

Google developed this feature to help users find the best matching words or phrases for their main keyword. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. What does that mean? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Boost User Signals with On-Page Best Practices. Be Aware of Site Structure and Technical SEO Best Practices.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

JULY 27, 2020

SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Page title. Meta description. H1 (heading).

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

DECEMBER 22, 2020

Sharing keyword intelligence is a standard best practice. Udemy - Best Selling Online Courses. Share PPC insights on best performing headlines and descriptions. Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience's needs and expectations.

PPC 101

PPC Work Management SEO Top of Funnel 101

G2M Solutions

SEPTEMBER 12, 2017

The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ). .

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. You're best off throwing everything at the wall and seeing what sticks. It can be tough, but this is the best advice I have on this front — promise realistically, and work hard to deliver more.

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Class 54

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. That is target both long-tail and short-tail keywords that will have the best impact. Your content ROI will suffer in the long-run. Here are 27 of the best employee advocacy statistics.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Televerde

DECEMBER 1, 2020

For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Ranking Lead Scoring 85

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. The best part? Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

JANUARY 24, 2020

When you're formatting, use your best judgment when breaking up sections. For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". Header Tags and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. Why is AI okay sometimes but not others? Get MarTech!

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

NOVEMBER 17, 2020

Let’s take a closer look at the pros and cons of blogs and podcasts, the audiences for each — and when offering both is best. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

SEPTEMBER 19, 2017

So instead of typing into a search bar "how to use Instagram," you might instead ask your device, "what's the best way to use hashtags on Instagram?". Google is even better at understanding exactly what you mean when you type in a query and serving results that best answer that question. 2) Write (or designate) a pillar page.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

JANUARY 29, 2020

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. In the example below, I searched for "best CRM."

Keywords 96

Keywords Paid Search Agency Ads Google 96

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Best SEM tools. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Then, if someone who lives nearby is reading a blog about the best types of coffee, your ad might show up. During my research, I start reading a blog on the best type of running shoes. Contextual targeting is the solution to that problem.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Valasys

NOVEMBER 23, 2022

Google’s aim is to deliver the best results for all the queries, so when someone searches for a ‘cake shop,’ it automatically shows results for the same nearby. Thoroughly research best practices, stay abreast of new trends, and stay ahead of the curve. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 7) Cluster content. Getting Started.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

DECEMBER 19, 2022

Broad terms, such as “best dog breeds,” receive larger keyword volumes. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Keyword Search Volume.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Biznology

FEBRUARY 24, 2014

But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 10, 2020

If you take the time to review your best performing content, i.e., posts with the most likes, shares, saves, and comments, you’ll get a feel for what your users want to see. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Long-term clients and more referrals make the jobs of your inside and outside sales teams easier. Website traffic hasn’t skyrocketed. Key Takeaway.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74