SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. The best part? You got the help you were searching for, and the company got a new lead. and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

DECEMBER 23, 2011

Analyzing the effectiveness of your lead generation. When time and resources are dedicated to the pursuit of these three things, you'll find yourself better able to predict your lead flow, thus enabling you to set and hit realistic (or lofty!) lead goals. Analyzing the Effectiveness of Your Lead Generation.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Video can go a long way in gaining speaker interest and buy-in. The infrastructure of a virtual event may seem to have a lot of moving parts.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Valasys

NOVEMBER 23, 2022

Google’s aim is to deliver the best results for all the queries, so when someone searches for a ‘cake shop,’ it automatically shows results for the same nearby. Thoroughly research best practices, stay abreast of new trends, and stay ahead of the curve. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Again, you can read more on that in this ebook.). 7) Cluster content.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Webbiquity

APRIL 2, 2019

SEO Generates Leads. Long-Tail Keywords Perform Best. Fact: Over half of B2B Marketers say that SEO brings more leads than any other marketing strategy. According to Junto , 57% of B2B marketers say SEO is their most effective means for lead generation. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet?

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

SEPTEMBER 29, 2011

Marketers have a tendency to focus on whatever new initiatives they are launching in the moment, forgetting about older initiatives that may still be generating results. Start tracking the long tail value of your landing pages! 5 Ways to Use Landing Page Analytics to Generate More Leads. Connect with HubSpot :

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Generation 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . Lead Generation. Lead generation is one of the top goals of B2B content marketing. How do you tell if your content is improving your lead gen process or holding it back? You need to track the top lead generation metrics : .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. HubSpot, Wordpress, Blogger, Posterous, whatever - and start a blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Hubspot

JANUARY 9, 2012

If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it. Just leverage its success by linking to new lead generation content you've created that you want to promote. Take that best practice and apply it to your evergreen content. Let's use HubSpot as an example.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

SEPTEMBER 12, 2011

Be sure to add long-tail variations of top converting keywords to further refine your niche keyword opportunities. There are many different ways to optimize your pages for lead generation. For tips, review these lead generation best practices. Connect with HubSpot : Got 30 minutes?

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Best of all, anyone can access that information, and more just like it. A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Valasys

DECEMBER 6, 2019

The lead generation process is the bread & butter for B2B marketers. Quora lead generation is an innovative approach to attract prospects & the marketers who understand the intricacies of lead generation can certainly not miss out on this. The concept of Quora lead generation isn’t something new.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. the keywords that contribute to leads and customers). So how do you identify which of your content performs the best? Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. And tips about which old, dodgy, or just plain ineffective tactics are best avoided. The best answer wins. Focus on long-tail searches.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. For this, you can use Long Tail Pro or Keywordtool.io. Keep them short: You don’t need to create long videos on YouTube, as those that are around two minutes in length get the most engagement as found by Hubspot. Guest post by Mitt Ray. So, create short videos.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Hubspot

MAY 22, 2014

You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. Not sure what call-to-action copy is going to drive the best results? You can easily share that ebook with just the group of contacts who you know will be interested in it.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 5, 2013

It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Are These Quality Guidelines Enough?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

JANUARY 10, 2011

It is best to have a framework, a way of organizing your response so that it makes an impact. For blog commenting it works best if you start out with a piece of positive feedback about the article. Notice that it isn’t too long. Its true value lies in the opportunity to build long-term relationships.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

SEPTEMBER 21, 2020

What we’ve found is that posting two to four times a week will provide the best results. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. It’s also a blogging best practice to publish when your audience is usually the most active. Lead generation and nurturing.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. HubSpot typically runs webinars at 1 p.m. tons of cool stuff!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Best of all, anyone can access that information, and more just like it. Educational Courses Are Lead Gen Machines. HubSpot was clearly onto something.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Source: HubSpot). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

The Lead Agency

MAY 12, 2022

Blogs can attract more qualified website traffic, and this can lead to an increase in new clients. According to HubSpot, 42% of companies have acquired a customer through their blog. . Hubspot says 90 percent of the leads it generates each month come from blog posts they had created in previous months. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

JULY 26, 2012

We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. Let's create a beautiful ebook together and generate you tons of leads! Ebooks are long-form content, and as such, it makes sense to treat it kind of like, well, a book.

Template 28

Template Eye-Tracking Sample Sales Qualified Leads 28