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HubSpot Product Updates - September 2020

Tomorrow People

Welcome to our first monthly wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. This took time and prevented you from getting your HubSpot content up and running quickly. NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 1, 2020.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

The hard results of pull-through and lead generation. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. We’re perfectly happy to work with your other agencies; let us do what’s best for you. Lead nurturing and scoring. It’s about numbers.

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How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Process, not points.

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Key characteristics of successful lead generation websites

Tomorrow People

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. After a few weeks or more, you’ll be able to assess what type of messages produce the best results (i.e. See above for an example.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. After a few weeks or more, you’ll be able to assess what type of messages produce the best results (i.e. See above for an example.