Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. As soon as a new lead comes into sales, a clock starts ticking. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. Ifbyphone’s LeadResponder for HubSpot addresses the gap between web inquiries and sales follow-up, giving marketers the ability to instantly deliver inbound web leads to sales representatives as a phone call. About HubSpot. HubSpot, Inc. MORE >>

And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Test, Don't Assume When thinking about social media lead generation, the only safe assumption to make is to "always assume your assumptions are wrong." Connect with HubSpot MORE >>

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. So many companies lack good content, fail to nurture leads, and especially score leads. What do you think? MORE >>

HubSpot does a remarkable job with their products and service tab, combining what they do with special offers. It is in every business owner’s best interest to ensure that his or her company be found prominently in the Company search results when someone decides to look for a business that specializes within the company’s niche area.  B2B Web Strategy Lead Generation LinkedIn Social MediaLinkedIn company pages are like a personal profile for your company. Writing for LinkedIn is very different than writing your website. The About Section. This is the crucial field. MORE >>

Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. MORE >>