Writing on the Web

APRIL 4, 2014

Sometimes saying what you mean is the best route to attracting readers. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route. The goal, after all, is to produce the best writing possible. Other times a good hook works better.

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Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” All contract writers should do their best to encourage the people they write for to add their own stories and perspectives. “Ghostwriting content is not inherently bad.

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Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

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Writing on the Web

JUNE 25, 2014

According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”. What this means is that the best way to draw traffic to your blog is simply to write useful stuff that real people want to read. What has worked best for you? After all, for small companies, hiring an expensive agency is often not feasible.

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