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HubSpot Product Updates - October 2020

Tomorrow People

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. For example, HubL, HubSpot's proprietary templating language does not correctly highlight in local text editors, making it hard to read.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams. Understanding the best ways to grow and scale your business. One bright idea: “Spend less time fixing things, more time recruiting senior folks to own them.”. Explain how you overcame market challenges.

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Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

Hubspot might not have invented the concept of the marketing persona, but they certainly helped to develop and popularise it. Two of Hubspot’s own personas, ‘Marketing Mary’ and ‘Growth Gary’, are illustrated in HubSpot Product Positioning Secrets. Pamela Vaughn, Principal Marketing Manager (Web Strategy), Hubspot.

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HubSpot Product Updates - September 2020

Tomorrow People

Welcome to our first monthly wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. This took time and prevented you from getting your HubSpot content up and running quickly. NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 22, 2020.

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What is product marketing and why is it important for success?

Tomorrow People

The need grew for a hybrid function that was focused on individual products, to give each one its best possible chance of success in an increasingly crowded market. Companies were developing ever more sophisticated offerings and ramping up their product development. What is product marketing? A simple enough question.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. When your business has adjusted to the new normal, consider reinforcing best practices and testing new ideas: Track audience behavior more closely.

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6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

This article provides tips on best practices for internal launches, including what you should do and what you should avoid. Customer service teams, however, would need to be trained on the specific features and functionalities of the product, so they can support customers to the best of their ability.

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