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The Effective Marketer

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Best Practices for Webinar Landing Pages

The Effective Marketer

Let’s take a look at some examples: HubSpot: Click to enlarge. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad. Here are what I consider to be best practices. The copy is short, which is what you should aim for, but take a look at the registration form itself.

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Best Companies Don't Need Marketing

The Effective Marketer

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition. United States License.

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

The question of how to best structure your marketing department shouldn’t be the thing that keeps you up at night.The Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. The Right Marketing Structure.

Planning 100
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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100
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inbound marketing training for free

The Effective Marketer

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

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The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Schaefer , another excellent blogger and marketer. United States License.

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Marketing Automation Monday is Here!

The Effective Marketer

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?